A London-based eCommerce start-up has raised £1 million to take on Shopify and Magento.
Techsembly, a multi-store, multi-vendor SaaS solution for global scaling, says it has helped its users increase overseas sales by up to 70%.
The round was led by UK-based fund Superseed Ventures, which also included participation from private investors.
Businesses who want to make the move online can be daunted by the cost and logistics of tailoring their platforms to local markets. Techsembly is an eCommerce SaaS solution built for businesses who want to scale cross-borders, while remaining relevant and appealing to local markets.
By creating highly targeted and localised eCommerce storefronts, Techsembly allows businesses to scale globally via one single interface. Its tools include multi-language options, in-depth personalisation, multi base currencies, unique fulfilment and logistics solutions as well as multiple payment gateways and payout methods.
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The company has already onboarded Curate Beauty, Scots of the World, The Peninsula Hotels and Anglo-American fashion platform Not Just a Label, which alone has more than 40,000 independent fashion designers under it.
Using the funding, Techsembly plans to assemble a cross-marketing team which will initially target the UK, Europe and Asian markets.
“Our ambition is to empower brands to build a truly impactful localisation strategy from the start, not as an afterthought,” said CEO and co-founder Amy Read.
“We want to encourage greater appreciation and knowledge of the cultural differences and similarities across the world, so brands can better connect with local audiences and compete with local incumbents.”