Posted on October 22, 2019 by staff

eCommerce analytics firm secures £5.3m for global growth


eCommerce analytics firm e.fundamentals has secured more than £5m in funding

The London and Edinburgh-based eCommerce analytics platform helps brand owners including those at Weetabix, McCain and Twinings to improve the sales and profit performance of their products on retailers’ and wholesalers’ websites.

The investment will give e.fundamentals, which already operates in 10 countries, the ability to deliver services in more key ecommerce regions and globally.

This will include a launch in the US with a version of the e.fundamentals.

e.fundamentals chief executive John Maltman adds: “We’re delighted to have secured the support of Maven Capital alongside long-term partners Downing, Scottish Enterprise and our inspiring private backers.  The investment gives us the financial resources to expand our business internationally. I’m particularly excited about the huge bank of experience and resources our institutional investors bring to the business.”

e.fundamentals’ fund raise has been led by private equity house Maven Capital Partners and supported by long-term investment partners Downing Ventures and Scottish Enterprise.

Maven Capital Partners led the funding round.

Investment director Gareth Price said: “e.fundamentals has developed a sophisticated, yet highly intuitive, insights platform which is already playing an important part in developing and influencing the ecommerce sales and marketing strategies of many high-profile, blue-chip brands.

“The business is addressing a large and growing market, and its software has proven to deliver its clients a return on investment of at least 4x within one year. Maven is excited to help the senior management team achieve their ambitious growth plans by supporting the company with its continued expansion into the US and Europe.”