Gary Neville-backed digital agency e3creative has been appointed to design and develop a new corporate website for racing, events and hospitality company Australian Turf Club.
The operator behind four of Sydney’s major racecourses including Royal Randwick and Rosehill Gardens plans to transform the digital experience for its members, guests and stakeholders.
Jake Welsh (pictured below), managing director of Manchester-based e3creative, said: “e3creative is incredibly proud to further our international presence by joining hands with Australian Turf Club.
He added: “The strategy for the new website is to embed the excitement, quality and individual essence of each of their racecourses in an informative way that captivates their clientele.”
Australian Turf Club’s head of marketing Chris Bevan said: “We are delighted to be working with e3creative. They will bring fresh, high quality ideas to help us meet the varied requirements of our audiences.
“We want to deliver an aspirational and intuitive user-experience across our website that reflects the quality of the 113 annual racedays and year-round Events business at our four unique venues.”