A dramatic rise in its visibility within AI models is driving growth at Trustpilot.
The London-listed global review platform – which is headquartered in Denmark – reported profitability ahead of expectations as its CEO said “authentic human feedback has never been more critical” amid the rise of AI.
Full-year revenues for 2025 were £261.1 million, up 24%, while adjusted EBITDA was £40.7m, a rise of 69%, and profit before tax was £14.1m, up 172%.
A strategic focus within the business drove a dramatic rise in Large Language Models (LLM) exposure, with click-throughs from AI search up 1,490%, Trustpilot said.
The site ranked as the fifth most cited domain globally on ChatGPT in January 2026, according to Promptwatch.
“As AI reshapes how consumers search and make decisions, authentic human feedback has never been more critical,” said Adrian Blair, CEO.
“As the world’s largest open customer feedback platform, Trustpilot is at the centre of this shift. We have seen a dramatic rise in the visibility of Trustpilot in AI models, given the immense scale, recency and authenticity of the feedback we host.
“By integrating AI-powered innovation and optimising for large language models, we are not just participating in this new era – we are helping drive it.
“Trust is the foundation of our business – alongside investment in AI we continue to invest in the technology, team and expertise required to safeguard the integrity of the platform.”
Trustpilot said it completed $71.6m of share buybacks in 2025. Once its current buyback programme completes, it said it will commence another of up to £22.5m, with a further £7.5m provided to its employee benefit trust to satisfy future share awards.
On its FY26 outlook, Trustpilot said revenue is expected to grow in the ‘high-teens’.
It added that it is at an advanced stage in appointing a successor for CFO Hanno Damm.
“We enter the new financial year with clear strategic momentum and continued confidence in our growth roadmap,” added Blair.