Each of the previous three years has seen Albus & Flora generate a profit of £15-30k.

The profits have fallen each year – but that is due to investment in the business.

“Is this a health product or a beauty product?” asks Steven.

Rachel says UV damage can be accumulated throughout your lifetime.

Peter says his lips feel tingly and like they’re growing. It’s a plumper!

Touker owns a trademark lipstick and is about to go live with it.

 

Lancashire lass Rachel has a background in pharmacology and spent over a decade researching how the body and skin respond to stress, exercise and environmental exposure.

She had the “privilege” – her words on her website – of supporting Team GB across three Olympic and Paralympic Games.

She is selling into aesthetic clinics, spas and beauty salons and has generated £695k turnover to date.

She is looking for £50k for 15% of the business.

Last to pitch is physiologist Rachel Williams, founder of a skincare brand which seeks to protect lips and the skin around the mouth from sun damage.

Launched in 2022, Albus & Flora’s £18 lip shield is an SPF 30 lip balm that includes peptides, nourishing oils and botanical extracts to keep lips soft and hydrated. It comes in a natural colour and three others.

Its other product is a treatment mask which exfoliates and plumps lips and costs £30.

Deborah says he needs an investor but can’t see how she can invest the time he needs.

Touker is also out in typically abrupt style.

Jenna thinks he’s great… and sees something in “this chicken play”…

“I’d love to help you, but I’m out.”

Fred says there are a lot of opportunities – searching for a turkey at Christmas, or a bunny at Easter.

He plans to do it himself for now, which could be limiting.

She tells Jenna that many users come back for another game, and sometime several.

Steven asks: “What am I investing in here? A platform to scale? Because that’s what I would be interested in.”

Fred says his original pitch was about combating the loneliness epidemic, but he changed tack. Steven would have preferred that.

Peter says that this isn’t the business though – that is chasing a chicken around a city. He’s out.

Steven is also out. He found the pitch distracting.

Fred says too many developers don’t look to the “other side” to see how the tech they have developed is received in the real world.

A solo game is charged at £15 per person and he says people play to meet other people and find love.

He wants to grow it to 100 games per day, which would be £30k revenue.

The Dragons seem impressed so far.

Fred is wearing a chicken costume – “I’m going to be a roasted chicken in there” he quips.

A ridiculous intro where he dashes about the studio trying to dodge two characters from Team A and Team B has the Dragons laughing.

He turned over £55k in year one and is forecasting £164k in year two – with no full-time staff.

He built all the tech himself and says it is “scalable – it can pop up in any city tomorrow”.

He is looking for £50k for 10% of the business.

 

Now for the tech product – although it’s essentially a game of hide and seek.

Fred Parry founded the GPS-powered game, which sees teams compete across an entire city, in 2022.

One or two of the players are named the chicken and hide in a pub or bar while the other teams try to track them down.

Their phones contain a live map which gradually narrows down to the chicken’s location. Sort of like the storm shrinking in Fortnite. Teams can also complete challenges for extra points – with victory going to the team that finds the chicken first or the one with the most points when the timer runs out.

The company behind Chicken Rush offers corporate events priced at £10 per person.

Deborah references a previous DIY business that came through the Den and is now selling millions of products.

She makes them an offer: all of the money for 30% of the business, not 40%!

“It’s your business, and I don’t want to be the majority shareholder.”

Peter says they have the perfect Dragon so won’t make an offer and gives them time to think about Deborah’s – they don’t need long, and accept it!

The uniqueness is the angle of the product, which is what makes it work.

Peter thinks the price is too high – “I can get a packet of screws for five quid”.

Deborah says the drill is the most dangerous bit of the operation.

Steven says he feels that they are looking for a Dragon to run the business for them and is out.

Jenna says giving 40% of the business away is a concern when they are the people to drive the business. “You need to be delusional about your own product.” She’s out.

Touker says they could be sold as a set with screws, but he’s not the right Dragon and is out.

Peter is interested and wants to pause to reflect… over to Deborah!

Scotsmen John and Jamie are looking for £50k for 40% of the business, which is patent-pending.

Deborah has a go at a screw after giving it ‘some wellie’.

Steven said after moving a screw in and out of the caddy by hand several times, it is wearing away.

He doesn’t think it has enough longevity for consumers.

 

Following Laura are father-and-son team John and Jamie O’Donnell, founders of Screw Caddy.

This neat little holder keeps screws straight and secure when drilling. 

It comes in three colours – black, yellow and red – and costs £3.99.

Laura, who said prior to entering the Den that Steven was her choice of Dragon, asks whether he would drop to 10% if she returns his money within two years.

Steven says he doesn’t like that kind of deal – “it’s like being punished for success” – and instead offers the money for 15%.

She accepts!

“Breathe,” she tells herself in the lift.

Deborah says oats are a superfood but she won’t be investing as the sugar is a problem.

Peter Jones says Laura is amazing but the market is hyper-competitive and so he is out.

Jenna says she doesn’t know the food market – but will make her an offer: she offers half of the money for 7.5% if another Dragon with retail experience matches that.

Touker Suleyman says he knows retail and is willing to match that offer with Jenna.

Steven is also impressed with Laura and references Perfect Ted (not by name) which is turning over tens of millions two years after entering the Den. He offers all of the money for 17.5% of the business.

Steven Bartlett says the balls are “absolutely banging” but questions the sugar content.

Laura says they are looking to reduce this and that the balls release energy in the body throughout the day.

Deborah Meaden questions her retail presence and all the stores are in Northern Ireland, with Tesco impending at the time of filming.

Laura tells Jenna Meek that her goal is to become a household name throughout the UK.

Northern Irishwoman Laura is a busy mum and says her products are perfect for packed mornings and busy days in the office.

They are stocked in 150 retail stores as well as online.

The market is currently more protein focused – oats are more natural.

She is looking for £50k for 5% of the business.

“My product has balls,” she jokes.

First to pitch is Laura Murphy, founder of Oatco Superfuel.

Launched in 2024, it sells ‘super bites’ – energy balls made from oats and dates – which come in caramel crisp, pistachio crisp, peanut butter crisp and rainbow cookie flavours.

Each pouch contains two balls, and a £22 box contains seven pouches. 

It also sells oat pouches to which you must add milk then wait for two hours or more. These come in banana biscuit, choco boost and berry boost flavours.

Click below for all Dragons’ Den investments made by:

Peter Jones CBE

Steven Bartlett

Deborah Meaden

Touker Suleyman

It’s been a long-held dream of Jenna Meek to appear on Dragons’ Den – and one which was realised earlier in this series.

When the REFY co-founder announced that she would join the line-up as a guest Dragon in 2026 to her 14,000 Instagram followers, she wrote: “Been manifesting this one for a long time and it still doesn’t feel real that it actually happened. 

“It has always been a massive goal of mine to be on Dragon’s Den.”