A Manchester startup behind baby technology products has appointed a COO to lead its entry into the United States market.
Dote provides parents with real-time insights on their baby’s comfort, sleep patterns and a full log of development via an AI-powered smart baby monitor, advanced strollers, car seats and a smart cot.
To lead its entry into the US market, Dote has appointed Avril Murphy as COO, bringing with her a wealth of experience in scaling international consumer tech brands.
It has also launched a Series A funding round to accelerate growth and global expansion.
Murphy has served as general manager, international and chief revenue officer at Owlet Baby Care, where she oversaw US business performance and market expansion.
Most recently, at NIRA, the at-home skincare laser specialists, she demonstrated her expertise in scaling businesses globally.
In her new role, Murphy will focus on establishing Dote’s US presence, building strategic partnerships with retailers and distributors, and supporting the brand’s investor outreach.
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Ste Senior, founder of Dote, commented: “We’ve had phenomenal feedback from partners, investors, and parents on our product ecosystem, which reinforces the belief in Dote’s potential to transform the parenting experience.
“Launching our Series A funding round marks a pivotal moment for us as we build the foundation to expand globally and deliver our technology to parents everywhere.
“Appointing Avril is a crucial step in this journey. Her extensive experience in scaling businesses internationally and driving innovation in underserved markets makes her the ideal choice to lead our US expansion.”
Murphy added: “Joining Dote at this exciting stage feels like an incredible opportunity.
The team’s commitment to innovation and creating meaningful solutions for parents is inspiring, and I’m thrilled to help shape the brand’s US strategy while contributing to its global growth.”
This news comes just two months after Dote raised £1.15m in seed funding back in November.
The business is suggesting that 2025 could be a landmark year as it prepares to launch in the UK and establish its presence in the US.
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