deVere Group, one of the world’s largest independent financial advisory organisations, is set to launch a cryptocurrency app to meet “soaring global demand”.
deVere Crypto will be available in a matter of weeks for both iOS and Android devices and will allow users to store, transfer and exchange five major cryptocurrencies.
The app is the deVere Group’s second major FinTech offering in less than 12 months.
“Nothing has captured the imagination in this new fintech age quite like cryptocurrencies, specifically Bitcoin,” said founder and CEO Nigel Green.
“No-one was really talking about it back in 2016. But those who invested in Bitcoin before the beginning of last year have enjoyed an impressive price increase.
“History will teach us that 2017 was the year that digital currencies came into the mainstream.”
Green said the app was created by a team of some of the world’s leading blockchain – the technology that underpins Bitcoin – and other FinTech experts.
He added: “The world has changed in three significant ways that support the rise of cryptocurrencies.
“First, technological advancement. We are adopting more and more technology into our lives. And the rate at which we’re doing so is increasing. It’s not just digitalisation or existing technology. From self-driving cars to intelligent robots, advanced new technologies will impact every part of our lives. Our financial lives will be no exception. Tech is now in our DNA.
“Second, political shifts. There is an appetite, a huge and growing one, for currencies that are not controlled by central banks and governments. Supporters believe that these digital currencies are part of the antidote to what they see as the ills caused by the traditional system.
“And third, globalisation. Whether some populist politicians like it or not, globalisation is happening and it’s here to stay. We’re all becoming increasingly interdependent and internationally-minded, and this, when harnessed properly, is an immensely positive force for trade, commerce and prosperity across the world.”