Posted on July 25, 2016 by staff

DEA win showcased Mubaloo to advertising giant


Mubaloo’s role in saving lives through innovative technology was recognised at last year’s Digital Entrepreneur Awards.

And the mobile consultancy and app developer, which carried off the Best Use of Mobile Technology gong, has gone from strength to strength since.

Founded in 2009, Mubaloo now employs more than 50 staff in offices in London and Bristol.

It was their work with London’s Air Ambulance (LAA) that led to their DEA success.

They created the Dispatch app that has helped to improve the emergency response process.

Kimberley MacSymon, head of marketing at Mubaloo, says: “It means so much to have the work we have done and the amazing work LAA does recognised by this award.

“There really is no better way to help to explain the impact mobile can have in helping to transform the way people do their jobs.”

Since winning the award, Mubaloo has been acquired by IPG Mediabrands to provide end-to-end mobile capabilities and MacSymon says the recognition from the DEAs showcased them as a market leader to IPG Mediabrands.

The DEAs are coming to Manchester’s Palace Hotel on November 9th.

The awards champion the country’s finest digital entrepreneurs and businesses and are now in their 12th year, with a total of 17 awards up for grabs.

New judges in 2016 include:

  • Steve Purdham, chairman and founder, 3Rings Care
  • Claire Braithwaite, tech advisor at Manchester Growth Company
  • Richard Law, chief executive, GB Group
  • Paul Bason, Director Digital Innovation, MMU
  • Jess Jeetly, Founder and MD, JEETLY

Other confirmed judges include Lawrence Jones, CEO and co-founder of UKFast; Jonathan Wall, controller, Radio 5 Live and 5 Live Sports Extra; and Tom Bloxham, chairman and co-founder, Urban Splash.