Edinburgh-based crypto platform Zumo has hired Vicky Byrom as its first chief data and analytics officer.

Byrom will drive the development of Zumo’s data strategy to meet the evolving needs of the business, managing and governing data whilst also ensuring the value of that data is fully realised as a strategic asset. 

She will be responsible for establishing a data governance committee to map data across the business, making sure new data sources are prioritised, ingested and promoted in adherence to regulatory frameworks. 

Byrom has over 20 years’ experience delivering data and analytics projects across both the private and public sectors, empowering organisations to effectively use their data to make better decisions. 

Prior to joining Zumo, she headed up the data function at payments FinTech Modulr, and has also previously led the multi-award winning advanced analytics team for the agency Merkle UK. 

In 2019, Vicky won the Data IQ award for ‘Data Analytics Leader of the Year’ whilst working at Merkle. She was also a member of the AI Steering Committee for the Scottish Government which developed the country’s first AI strategy.  

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“I’m a self-confessed data nerd and have spent my career bringing profitable order to data anarchy,” said Byrom. “Lots of organisations claim to be data-driven, but most don’t do it very well. That’s because data is often an ill-considered afterthought.

“It’s hugely exciting to join Zumo, a well-respected company that wears its green credentials on its sleeve. It’s an opportunity to work with the very best in FinTech. 

“I’m looking forward to helping Zumo use data in a more proactive way. It’s a big asset that can inform customer and business processes as the company moves from startup to scaleup.”

The company has more than doubled its headcount over the past 12 months and launched Zumo Enterprise earlier this year, described as the UK’s first full-stack B2B ‘Crypto-as-a-Service’ platform that supports financial institutions and FinTechs keen to offer crypto solutions.

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