eCommerce consultancy Endless Gain is to be acquired by a listed Danish company.

Columbus A/S has submitted a conditional offer to acquire Endless Gain Ltd, a conversion rate optimisation consultancy focused on enhancing the digital customer experience for the UK retail industry.

Endless Gain has partnered with brands such as Dreams, Jigsaw, SharkNinja and Moss Bros.

Columbus, which expects to report around £183 million revenues for 2023, is embarking on a strategy of expanding its suite of services and strengthening its market position in key geographic markets. 

Endless Gain adds 25 highly skilled consultants located in the UK and India to Columbus’ global digital commerce team consisting of more than 250 consultants. 

The ambition is to expand to the Nordic countries where Columbus already has a strong presence with close to 1,000 employees. Globally, Columbus has around 1,600 employees.

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“The acquisition of Endless Gain marks the first milestone in our newly announced strategy, New Heights, with an ambition to achieve growth via acquisitions,” said Søren Krogh Knudsen, CEO & president of Columbus. 

“By acquiring Endless Gain, we reinforce our market position within e-commerce and strengthen our footprint in the UK retail industry. This represents a significant step in Columbus’ journey to becoming an end-to-end partner for retail customers.”

Neil McKay, CEO of Endless Gain, added: “We are thrilled to join forces with Columbus, a move that marks a significant milestone in Endless Gain’s journey. 

“By aligning with Columbus’ strategic vision, we are excited to expand our reach, enhance our offerings, and contribute to Columbus’ growth trajectory. Our commitment to innovation and excellence in optimisation and experimentation will now have a broader canvas, benefitting not only our existing clients, but also opening doors to new opportunities in various global markets. 

“We look forward to this new chapter, where our combined strengths will create unmatched value for our clients and set new benchmarks in the industry.”

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