Posted on November 6, 2017 by staff

Daniel Sturridge scores with online Nurishment game


Liverpool and England striker Daniel Sturridge led from the front in the latest online game from BAFTA-nominated studio Team Cooper.

Social media agency Huddle Media commissioned the Sheffield firm to develop a HTML5 game – which you can play here – as part of their wider #oldskoolnewcool campaign for consumer drinks brand Nurishment.

The player guides the animated can of Nurishment through a factory, helping it jump from conveyor belt to conveyor belt at various levels and speeds, while trying to collect vitamins for extra points and avoiding the ‘old skool’ items, like a Rubix cube, a boom box and cassette tapes for a chance to win a SNES Classic.

The game was taken to EGX, the UK’s biggest games event, at the NEC in September.

As part of his first role as brand ambassador for Nurishment, Sturridge challenged his social followers and the Nurishment audience to beat his score as he battled to stay on top of the leaderboard.

“The game has been a great engagement tool and the perfect way to bring our #oldskoolnewcool campaign for Nurishment to life. The audience and Daniel Sturridge loved it,” said Huddle Media MD Colin Sneath.

Tim Cooper, director and producer at Team Cooper, said: “We were thrilled to work with Huddle on this project – it’s great to see it’s been so well received across social media and at EGX.”

Meanwhile Team Cooper also unveiled its latest game for long-term partner DFDS Seaways recently.

Following the success of Jack’s Epic Adventure, Capital Conga – which you can play here – surpassed its predecessor’s engagement stats within two weeks as more than 14,000 unique users played the game more than 225,000 times.

You play as a DFDS captain collecting passengers from the streets of Dutch capital Amsterdam into a conga line before the ferry leaves.

The game was hinged on a competition to win an Apple Watch and players can unlock special offers by collecting points.

James Butler, head of conversion marketing at DFDS, said: “The brief this time was quite a challenge, especially after the success of the Epic Adventure game.

“We wanted to keep the momentum up and release another game quickly to convert players to customers with unique special offers.”

Tim Cooper added: “We’re thrilled this game is proving popular: we found an unrelated online forum where players were discussing how addicted they were to the game and sharing tips on how to get higher scores to stay in the top 100.

“That’s what it’s all about for us – making games that people enjoy and want to engage with.”