Direct mail and corporate gifting software platform ReachDesk has secured $6m (£4.5m) funding in a Series A round to further expand throughout the US, Europe and Asia Pacific.

The firm’s tech enables sales and marketing professionals to create direct mail and gifting campaigns by integrating offline channels to a company’s existing marketing tech stack.

It said it plans to use its most recent funding round to invest in more customer service, product innovation and expand its team footprint throughout the US, Europe and Asia Pacific while investing in a sustainable approach to gifting and direct mail.

Reachdesk was founded in London by Alex Olley, Meelan Radia, Jay Radia and Alex Santos in 2018.

“Because of the pandemic, companies have lost their critical sales and marketing channels,” explains Olley, co-founder and Head of Revenue and Marketing.

“They struggle to deliver the new sales results they need to survive. By creating closer connections with customers, Reachdesk helps companies break through to prospects, accelerate deals, and reduce churn.”