A conversational platform for gambling firms plans to list on the main market of London Stock Exchange this autumn.
Streaks Gaming PLC, based in London, was established in March 2021 to develop a platform for licensed sportsbook operators to drive additional engagement and monetisation for their existing user bases and help them acquire new users.
Launching in time for the NFL season in 2021, by May 2022 the company had registered more than 80,000 users.
The flotation is expected to value Streaks at approximately £10.2 million.
The company will apply for a standard listing and raise between £5-10m through an initial public offering for its ordinary shares that will include a retail offer through the PrimaryBid platform.
Net proceeds from the IPO will be deployed to develop and market conversational games with an initial focus on the US market.
“We are delighted to be the very first pure-play conversational gaming company to list on the LSE,” said CEO Mark Rutledge.
“The last few years have seen massive growth in the US sports betting market. A London stock market listing will provide us with the profile, credibility and access to global capital to drive our growth.”
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