Content automation platform Turtl has raised £12.4 million in Series A funding from Octopus Ventures.

Headquartered in London, with offices in Boston, the investment comes off the back of 70% revenue growth in the last 12 months with almost no cash burn. Around 60% of Turtl’s current revenue comes from the US.

With a focus on the B2B enterprise market, the company’s global client base is spread across a range of sectors, including automotive, FMCG, finance, technology, professional services, retail, insurance and big data.

Its patent-pending, cloud-based platform makes business materials – from brochures to sales decks, and staff newsletters to ABM campaigns – easier to create, read and analyse, without having to compromise on speed, scale or quality.

The platform’s interactive content format is informed by psychological principles of how we read and retain information, which aims to maximise engagement. 

“This is a huge milestone in the evolution of Turtl. Content automation platforms need to be accessible and easy to use across an organisation – from marketing to sales, and communications to recruitment -with non-designers having the power to make design-quality content,” said Nick Mason, co-founder and CEO. 

“Our mission is to ensure enterprise content is timely, relevant and engaging for all – and this funding is crucial for us to progress to the next stage of that journey.”

Uthish Ranjan, principal at Octopus Ventures, said: “The ability to rapidly create engaging content has become critical to the way enterprise B2B organisations win and retain customers. 

“However, this can often prove very time consuming, especially within large and complex organisations. 

“Turtl’s leading content automation technology sets out to solve this problem, enabling businesses to rapidly deliver such engaging business materials at scale, offering huge time savings.

“Nick and the team are relentlessly focused on pushing the boundaries of automation and personalisation to new and exciting levels, supported by impressive growth and an exceptional management team. 

“We look forward to working with Turtl on their journey to becoming the category leader in content automation.”