Cera, Europe’s largest provider of digital-first home healthcare, has bolstered its senior leadership team with a series of executive hires. 

Luigi De Curtis, who has experience of building and scaling Deliveroo in the past six years, joins as VP of growth. 

Cera hopes he will drive its ambitious plans to support more patients globally and meet the sector’s high demands as the ageing population experiences long-term and multimorbidity conditions that require more complex care.

Charlotte Donald also comes in as director of operations. With the brief of streamlining and expanding Cera’s ecosystem, she brings a wealth of experience working in the domiciliary care sector, working her way up the ranks from being in-branch to her most recent regional director role at City & County Healthcare. 

Cera, which featured on our HealthTech 50 ranking for 2022, has grown 100-fold in three years and raised $400 million in investment to date.

Earlier this year, Cera welcomed Adrian Blair, former CEO of FinTech Dext and global COO at Just Eat, as chief business officer; former LoveCrafts CFO and Just Eat group finance director Marcus Jennings as chief financial officer; and Patricia De Loro, formerly head of marketplace EU at Amazon, director of digital at Vodafone and head of product at eBay, as chief product officer.

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“We’re delighted to welcome all of these executives to the Cera leadership team as we continue on our mission to become the global leader in digital-first home healthcare,” said Dr Ben Maruthappu MBE, CEO and co-founder. 

“Their combined wealth of knowledge and experience of successfully helping to scale Amazon, Deliveroo and Just Eat – leading tech and logistics businesses that deliver in-home services – and deep sector expertise will ensure that Cera continues on its growth trajectory effectively and sustainably as we look ahead to 2023 and beyond. 

“By investing in top talent, Cera can empower patients globally to live longer, better lives at home through a digital-first approach to home healthcare, while also helping to combat the ongoing challenges around recruiting more carers to the sector.”

Cera’s technology reduces hospitalisation rates by 52%, predicts up to 80% of hospitalisations seven days in advance, reduces patient falls by around 17%, urinary problems by 47%, infections by 15% and also helps to improve medication and prescription compliance in older patients by 35%. 

Its technology is used by 2,000+ companies, while Cera responds to more than 5,000 ‘high-risk’ alerts among older and vulnerable people every day, drastically reducing hospitalisations and protecting vital NHS resources.

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