News - SportTech

Strava to expand London footprint after growing San Francisco hub

Strava is planning to expand its London footprint, cementing the capital’s role as the fitness pla...

Ben Stokes-backed Seat Unique agrees four-year GCCC deal

Seat Unique and Gloucestershire County Cricket Club have agreed a new four-year extension to their c...

Luke Littler signs reported record-breaking £20m Target deal

Target Darts has signed a record-breaking long-term, multi-million-pound agreement with double PDC W...

Three tech stars signed by Burnley FC for 6-month programme

Burnley Football Club has selected Camb.ai, Mantis XR and Piing to take part in the inaugural cohort...

Who are tech figures named as Sheffield Wednesday’s preferred bidders?

The identities of three figures behind the preferred bid for Sheffield Wednesday have been revealed ...

Old School deal for Liverpool FC ahead of Arsenal clash

Reigning Premier League champions Liverpool FC have signed a new long-term retail partnership with S...

From Manchester City to pop-up cinemas: the evolution of Piing

Manchester-based fan engagement company Piing is aiming to put its interactive games at the “great...

Double deal for Bournemouth ahead of Man Utd match

Premier League club Bournemouth have completed a double deal ahead of tonight’s match at Mancheste...

Fulham FC extends Bob deal

Fulham FC has extended its partnership with HiBob, developer of human capital management (HCM) platf...

Why straight lines matter and how precision marking is quietly transforming the business of sport

From grassroots pitches to professional arenas, straight and accurate field markings are a matter of...

Arsenal FC agrees major multi-year Deel

Deel has announced a multi-year partnership with Arsenal, becoming the club's official HR platform p...

Eddie Hearn’s Matchroom signs deal with Ten Percent Club

A sports nutrition company that started with bedroom packing sessions in Nottingham has landed a maj...

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