News - MarTech

Vypr aims to quadruple revenues through US expansion

Manchester-based product intelligence platform Vypr has announced its vision for growth with expansi...

National MD to lead Greenbids’ expansion in UK

Greenbids has appointed Michael Hanbury-Williams as its UK managing director as it expands in this m...

VIOOH unveils audience-based visual planning enhancements

VIOOH, a digital out of home (DOOH) supply-side platform for advertising, has launched a range of in...

Literacy funding to Spark Campfire Group

A listed investment group which donates towards literacy projects has completed a ‘significant’ ...

MarTech 50 star VIOOH inks LA deal

VIOOH, a premium global digital out of home advertising supply-side platform, has partnered with KEV...

VIOOH reveals new US partnership

VIOOH, a premium global digital out of home advertising supply-side platform, has announced a new na...

Former BT CEO named chair of WPP

WPP has appointed Philip Jansen to its board as non-executive director and chair-designate.  The...

Wowcher! Firm to refund £4m+ to customers & end pressure tactics

Wowcher has agreed to refund more than £4 million to customers and change its high-pressure sales p...

Luscid scores almost a million to revolutionise sports sponsorship

Luscid, a software platform that helps brands deploy sponsorship and marketing budgets through data-...

VIOOH appoints Nick Parker as board chair

VIOOH, a premium global digital out of home advertising supply-side platform, has appointed Nick Par...

7 ideas for brand consistency across offline and online channels

Brands must follow consistency to build trust and recognition among their audience, customers, and p...

Brand authority: The role of SEO in establishing and maintaining it

Brand authority and credibility are generalized terms that refer to the level of trust your company ...

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