News - SportTech

The intersection of sports technology and athletic performance

In today's dynamic world of sports, the fusion of technology and athleticism has reached unprecedent...

Data shaping sustainable future for TCS London Marathon

Today 50,000 people will cross the start line of the TCS London Marathon - and organisers say sustai...

Can AI help underdogs to ‘tap out’ international giants?

The immense popularity of mixed martial arts has made international brands of popular training gyms ...

Deaf fans ‘feel atmosphere’ as Newcastle batter Spurs 4-0

Fans with deafness or hearing loss were able to ‘feel’ the atmosphere as Newcastle battered Tott...

Beyond the score: An in-depth look into the intriguing world of sports betting

Betting on sports results has been a popular pastime for centuries. However, the advent of the inter...

Premier League invests in Manchester VR scaleup Rezzil

The Premier League has inked a four-year partnership with virtual reality software developer Rezzil ...

After Sports Illustrated’s content accusations, is AI in the sports sector a help or hindrance?

The sports sector has always been a leader in implementing new technologies to boost performance, in...

Australian giant launches EnviroTech innovation centre in UK

Australian giant Fortescue has unveiled a £19 million innovation centre in Kidlington, Oxfordshire....

Sports streaming platform Recast collapses into administration

A sports streaming platform partnered with leading media companies, major football clubs including M...

Daresbury startup takes football training into metaverse

A Daresbury startup is collaborating with Rezzil to develop accessories for the Meta Quest Pro Heads...

Stokes & Broad back Sixes Social Cricket ahead of Ashes

England stars Ben Stokes and Stuart Broad have invested in the company behind an immersive cricket e...

Gym software firm flexes muscles with global growth

A Manchester-based software-as-a-service company has increased its global footprint as a provider of...