News - MarTech

Luscid scores almost a million to revolutionise sports sponsorship

Luscid, a software platform that helps brands deploy sponsorship and marketing budgets through data-...

VIOOH appoints Nick Parker as board chair

VIOOH, a premium global digital out of home advertising supply-side platform, has appointed Nick Par...

7 ideas for brand consistency across offline and online channels

Brands must follow consistency to build trust and recognition among their audience, customers, and p...

Brand authority: The role of SEO in establishing and maintaining it

Brand authority and credibility are generalized terms that refer to the level of trust your company ...

AdTech Sparteo accelerates UK expansion plans

AdTech Sparteo is aiming to accelerate its UK growth by strengthening its team in London and relocat...

STRAT7 names COO as it targets rapid expansion

STRAT7, the global strategic insight and customer analytics group, has promoted Jonathan Clough to c...

AdTech Lunio wins backing from Praetura

Praetura Ventures has invested in a growing AdTech business aiming to tackle invalid and fraudulent ...

StudioSpace appoints director of client partnerships

StudioSpace, a matchmaking service for senior marketers looking to hire agencies, has named Kiki Dun...

Leeds’ White Label Loyalty eyes global growth

The founder and CEO of White Label Loyalty is targeting further expansion in the United States and M...

Celebrity-backed Gener8 ‘to become unicorn this decade’

Gener8 - a free-to-use app empowering people to control and be rewarded from their data - has announ...

Brave Bison abandons £32m takeover Mission

Brave Bison has abandoned its revised £32 million takeover bid for fellow PLC Mission Group after c...

VIOOH to boost Vistar Media’s OOH advertising footprint in China

Vistar Media, a global provider of technology solutions for out-of-home media, is partnering with VI...

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