Call tracking firm Infinity has secured a £5m corporate debt financing facility.
The facility from CIBC Innovation Banking will support growth at Infinity, described as Europe’s leading call tracking and analytics provider.
Founded in 2011, Surrey-based Infinity’s mission is to improve the customer call experience and allow companies to understand which campaigns drive phone calls into their business to make smarter business decisions.
Its platform helps businesses analyse and improve customer interactions for sectors including travel, automotive, property, financial services and healthcare.
The company also partners with some of the world’s leading tech providers allowing businesses to seamlessly integrate the platform into their tech stacks.
“This refinancing agreement with CIBC marks a significant milestone for Infinity, strengthening our financial foundation and providing the flexibility we need to pursue our growth strategy with confidence,” said Matthew Morley, finance director.
“The £5m refinancing ensures we are primed to ensure customer satisfaction and loyalty, as well as deliver even greater value to our partners and stakeholders while advancing our mission to help businesses worldwide make smarter, more impactful calls.
“We deeply appreciate CIBC’s support and belief in our vision to transform the way brands connect with their customers.”
Tom Dods, director of CIBC Innovation Banking UK & Europe, said: “As one of Europe’s leading growth lenders, we are pleased to support Infinity as it builds out its market-leading position in call tracking services, helping companies improve interactions with their customer base.
“Customer service is such an integral part of most businesses, and yet all too often we see examples of poor delivery and misaligned resources. Infinity adds true value to its customers, providing them with the tools to deliver higher quality interactions and insights to improve operational decision making.”