UK businesses are elevating their presence in the NFT industry and focusing on video content, according to Fiverr’s latest Business Trends index.

Among the millions of searches on the freelancer marketplace, NFT and video-focused social media services saw the largest percentage increase over the last six months. 

With the growth of NFTs, businesses are continuing to invest in NFT-related services showing their willingness to explore how they can use digital goods and services, gamification marketing, and immersive experiences to increase brand loyalty and make a positive impact on their bottom line.  

Among the most searched NFT-related skills amongst UK businesses were ‘NFT Design’ (+204%), ‘NFT Marketplace’ (+196%), ‘NFT Collection’ (+160%) and ‘NFT Website’ (+134%).

Businesses are also investing in longer-form video content, according to the research. While TikTok’s explosive growth has disrupted the social media landscape, many brands have continued to keep Meta’s social platforms — Instagram and Facebook — at the centre of their growth and sales strategies. 

Despite TikTok’s success, businesses are increasingly interested in leveraging YouTube, Twitch and Instagram as a core part of their social media strategy. They are also putting more emphasis on traditionally longer-form video-based content.

The trending UK searches over the past six months were ‘Promote YouTube Channel’ (+178%), ‘Twitch Stream Package’ (+175%), ‘Instagram Template’ (+130%) and ‘Instagram Social Media Manager’ (+123%).

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“The services that are trending in search on the Fiverr platform have been predictive of business’ evolving demands as they navigated unpredictable times over the last few years,” said Hila Klein, COO of Fiverr. 

“It is clear from our data that social media remains an essential communication and sales channel, particularly in the run-up to the holidays, and investment in innovation remains critical for growth. 

“Businesses have been put to the test, but we’re incredibly proud that Fiverr continues to provide the resources and tools they need to pivot and elevate their business.”

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