Media, marketing and technology company Brave Bison has acquired SaaS platform Builtvisible.
London-based Builtvisible delivers SEO, content strategy and digital PR services and its roster of clients including Icelandair, Asda, Aviva, Specsavers, Superdrug and The Very Group.
As part of the deal, Builtvisible will be integrated into Brave Bison’s existing performance and commerce practice, under newly promoted CEO Hannah Kimuyu.
Builtvisible CEO Geoff Griffiths and COO Rebecca Brown will join the Brave Bison leadership team as CCO and managing director of organic performance respectively.
The announcement follows London-based Brave Bison’s acquisition of sports marketing agency Engage Digital Partners in December 2024.
The move will furnish Brave Bison with the UK’s largest independent SEO team, offering clients a scaled platform for innovation in the realm of generative and AI powered search.
“No one knows search better than Geoff, Rebecca and their team. Builtvisible boasts an enviable roster of ambitious clients and the talent and expertise to deliver for them,” said Hannah Kimuyu, CEO performance and commerce, Brave Bison.
“Not only this but they share our values of bold curiosity and constant impact. With a combined focus on outcomes over outputs and a scaled platform for innovation, I’m incredibly excited about what we’ll build together.”
Geoff Griffiths, CEO, Builtvisible, added: “Our landscape gets more complex daily and clients are crying out for truly connected thinking at the intersection of brand and performance.
“Becoming a part of Brave Bison offers us a phenomenal opportunity to supercharge our strategy offering by plugging into their deep AI expertise and wider specialisms in paid media, social media and commerce. I can’t wait to get started.”
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