Posted on July 20, 2018 by staff

Boohoo’s Kamani family invest in fashion tech start-up


A fashion technology start-up based in London has secured investment from the family behind online fashion businesses boohoo and PrettyLittleThing.

RangeRoom secured the undisclosed investment from Kamani Capital Fund, a newly created fund set up by PrettyLittleThing co-founder Adam Kamani.

RangeRoom, which has already secured the backing of New Look’s Tom Singh, is described as a visual collaboration tool that allows designers, retailers and suppliers to review share and engage with new concepts, products and collections.

The start-up claims its technology can drive speed to market and increase profitability through better communication and transparency.

Kamani said: “RangeRoom provides a solution to the digital disconnect between customer, retailer, and manufacturer, but also a visual collaboration platform for internal and satellite teams, a showroom for suppliers with direct-to consumer ambitions, a tool for transparency that caters to socially conscious consumers, and more.

“RangeRoom is already doing amazing work and I’m confident in the vision of Brendan and the team and the future plans that I have seen that not only will I get a solid return on my investment in the coming years, but the platform will become paramount to driving innovation through the industry and addressing many of the challenges currently being faced.”

The platform was launched in 2017 by Brendan Baldrey after he identified a need for innovation in fashion technology.

He spent 15 years as a designer in the industry and felt that all stakeholders, including designers, buyers, manufacturers and retailers, needed to drive changes in the market rather than simply respond to them.

“It’s fantastic that we have already secured the backing of a number of high calibre influencers within the industry who have put their faith in RangeRoom,” he said.

“The lack of options (and sometimes appetite) available across the industry to innovate, create efficiency and drive cost savings were the key challenges that we set out to address. Forget fast fashion – the future has to be about smart fashion.”