Blackbird plc has unveiled its latest platform,, a creator SaaS product.

The listed cloud video editing platform, eighth on our MediaTech 50 ranking this year, showcased the platform to investors in Shoreditch, East London this week.

Accessible from a web browser and featuring multi-player collaborative functionality, is the company’s new end-to-end video creation tool.

The product, which addresses the wider creator economy, will be accessible by anyone with a laptop and credit card. 

The digital content creation market size was $20 billion in 2022 and is forecast to grow to $181 billion by 2032.


The two investor events gave an insight into and outlined its USPs, core features, branding and go to market strategy. is scheduled for early access in Q4 2023.

“Our overarching ambition is to simplify video content creation and distribution at scale by harnessing the power of our codec,” said CEO Ian McDonough. 

“We aim to take powerful video content creation functionality to the web with multi-player collaboration in real time, an area which is hugely underserved. It will be a tool, not a toy, appealing to both professionals and content creators. 

“ has a unique set of disruptive features and is designed to solve tangible problems for the fast growing creator economy.”

MediaTech 50 – UK’s most innovative media tech creators for 2023