Birmingham-based Love Finance has formed a new board of directors.
The FCA-authorised credit broker and lender says the strategic move will support its continued growth and its commitment to delivering flexible and accessible loans to businesses nationwide.
The newly appointed board members have each contributed significantly to the company’s growth to date.
Jenny Sadler, previously head of finance, now takes a role as finance director and is focused on providing structure and governance.
Alex O’Malley, who has been with the company since its inception, formerly served as head of sales. He steps into the position of managing director and will work across all areas of the business to help deliver founder Jack Smith’s vision.
Sally West, formerly head of operations, transitions to sales and operations director.
Kai Hunter joins as a non-executive director and will offer strategic guidance and industry expertise to support sustained growth and innovation.
Since its inception in 2016, Love Finance has facilitated over £150 million in loans to more than 4,000 businesses across the UK, earning recognition as one of Europe’s Fastest-Growing Companies in 2024.
“We’re incredibly proud of the leadership team we’ve built at Love Finance, and the new board appointments reflect the strength and depth of our team’s expertise,” said CEO Smith.
“As we continue to scale, we are committed to fostering innovation and providing a seamless, customer-first experience. These changes are just the beginning, and we look forward to the next chapter in our journey.”