Posted on December 17, 2019 by staff

Birmingham AI cooking app launches on web and app stores


Birmingham-based cooking app Whisk has today announced of an app designed to work across the major platforms.

Acquired by Samsung NEXT in March of this year, Whisk has now added its app to iOS and Android app stores, as well as adding it to major voice assistants and web version.

The app helps its users to plan and shop for meals by turning the recipes they discover on sites such as BBC Good Food, into online into shareable shopping lists.

The app provides its users with nutrition data, serving size adjustments, and can combine items across recipes to form a single shopping list which can be integrated with 32 online retailers.

Founded in 2013 by Craig Edmunds and Nick Holzherr, the app now processes over 100m monthly user interactions and 500,000 shopping interactions.

Its ‘Whisk’s Food Genome’ is an AI which uses a deep learning-based natural language processing algorithm to maps food ingredients, their relationships, and their properties as well as their availability across supermarkets including Tesco, ASDA, and Walmart.

“Over half of the U.S. population still makes shopping lists using pen and paper, yet most people are looking for food inspiration digitally,” said Holzherr, who now serves as head of product at Whisk at Samsung NEXT.

“Hours are spent looking for food content online – seeking new and healthier meals. However, the data shows people generally end up cooking the same 7-9 dishes on repeat. There’s a fundamental disconnect between the online and offline that Whisk can help connect.”