Simon Binns has started a new role as head of content development at the Cabinet Office for GOV.UK.

The new position couldn’t be a bigger contrast for the experienced journalist who has spent the last five-and-a-half years at the online social publisher.

His most recent role at the online social publisher was head of editorial operations at LADbible Group.

His previous roles included managing editor; editorial lead; and editor.

Writing on LinkedIn, Binns wrote: “I’ll be responsible for content strategy on all channels – on and off-platform, trialling and scaling new platforms, formats and looking at reaching bigger audiences in different ways – web, app, social, video, audio, third party partnerships.

“The potential is huge and the new role comes at a transformative time for the Government Digital Service  and the way it reaches audiences.

“(I) feel very proud to be joining a team that is already best in class and committed to making a positive difference in millions of peoples’ lives every day.”

Binns promoted to managing editor at LADbible Group

In December 2021, the group behind LADbible and UNILAD, completed a £360m float on the London Stock Exchange’s AIM.

LBG Media, which is headquartered in Manchester, was co-founded in 2012 by chief executive Alexander (Solly) Solomou and chief operating officer Arian Kalantari while studying at university.

Binns has previously worked for a range of media firms including the Manchester Evening News, CityCo Manchester, Estates Gazette and the BBC.

As well as being a respected journalist, Binns opened up in 2018 about his 25-year battle with depression and anxiety.

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