Events and hospitality ticketing platform Seat Unique has been chosen by Formula E as its authorised platform for premium and hospitality sales across all remaining races in the 2024/25 season.
Through the London-based firm’s platform, motorsport fans can access official premium and hospitality race-day experiences.
It will offer premium seating, fine dining, and behind-the-scenes access at some of its iconic circuits.
Through Seat Unique, fans will be able to experience the Electric Lounge and the EMOTION CLUB packages, both of which feature a VIP pit lane walk.
The EMOTION CLUB also has trackside views, a resident DJ, racing simulators and includes driver appearances.
The news comes during a whirlwind few months for Seat Unique, which has seen the business gain partnerships with the London Stadium and Utilita Bowl, as well as appoint former England rugby union legend Matt Dawson as a business advisor.
Late last year, it announced investment from 4CAST, a media and investment group founded by England cricketing stars Ben Stokes, Stuart Broad, Jofra Archer and Jos Buttler.
Robin Sherry, founder and CEO at Seat Unique, said:
“We’re delighted to team up with Formula E to offer fans a seamless way to access the very best in premium and hospitality motorsport experiences this season,” said Robin Sherry, founder and CEO at Seat Unique.
“It’s no surprise to us that excitement around Formula E is accelerating worldwide, and Seat Unique is helping both existing and new fans to get closer than ever before to the action with VIP track experiences, racing simulators and driver appearances. We can’t wait to work with Formula E.”
Darcey DZ Lingley, premium experience director, Formula E, added: “This collaboration with Seat Unique represents a step forward in our approach to selling premium hospitality products, but is ultimately driven by huge demand and interest in our growing sport.
“More fans than ever before – nearly 400m in fact – are attracted to and want to engage with the series, so this new platform offers them as well as commercial partners and prospects a seamless way to access and enjoy our exclusive race-day experiences worldwide.”
The remaining races in Season 11 of the ABB FIA Formula E World Championship will take place in Miami, Monaco, Tokyo, Shanghai, Jakarta, Berlin, culminating in the finale in London.