Posted on October 31, 2018 by staff

Barcelona bin new ‘digital media’ club crest after protests


Spanish football giants Barcelona have been force to shelve plans for a new club crest for the ‘technological age’.

The Spanish champions announced plans to change the design of their club badge last month as “the context, the society and the technology have changed enormously, and the identifying signs should evolve too”.

The statement continued: “The new design now has greater reproduction capacity, especially in the increasingly more important world of digital media.”

The simplified crest removed the letters FCB from the centre of the design and made the ball bigger among more subtle changes.

A final decision over the change was due to be determined by a vote by the club’s members, but that has been suspended after members complained vociferously about the redesign by brand consultancy Summa.

Members argued that because FCB refers to Futbol Club Barcelona, the club’s Catalan name, it was an important symbol of its Catalonian origin. During the dictatorship of Spanish general Francisco Franco it was forcibly altered to CFB – the Spanish version of the name.

Barcelona president Josep Maria Bartomeu announced that the plans have been suspended for a period of ‘internal reflection’.

Barcelona last updated their crest in 2002.