Posted on January 29, 2020 by staff

Auro aims for ten times growth in next 12 months


London-based Auro, which has created an app for audio-based workout routines, wants to boost its size by ten times in the next twelve months, its co-founder has said.

Anantharaman ‘Anta’ Pattabiraman, CEO and co-founder of the firm, told BusinessCloud the firms hopes “to grow our customer base by 10x, employees and personal trainers by 2x over the next 12 months”.

The company currently employs 15 across its two locations, which would increase to 30 if successful.

Pattabiriman was previously a Goldman Sachs investment banker for almost 11 years before he set up the firm in September 2017 with CTO and co-founder Karthik Narayanan.

The firm has been backed by investors including the founders of Zoopla, Lovefilm, and Passion Capital and has raised a total of £1.2m to date, including a successful £250,000 crowdfunding round in December 2018.

Pattabiriman remains an angel investor, having taken part in Series B investment rounds for Hostmaker, Crowdcube, Emoov, and Blow Ltd and exiting voiceover agency Voicefox.

The Auro app provides a ‘personal trainer in your ear’ via headphones, with classes recorded by expert trainers in the likes of athletics, strength, running and yoga.

It is designed to be used both in a gym and at home, and allows its users to follow a workout routine without the need to look at the screen on their device.

It claims to add 50 new on-demand classes every month, and uses algorithms which to personalise the workout sessions to its users.

Its subscription-based app connects to Spotify, and also allows users to plan and record their workouts via its smartwatch and smartphone app.