Deel has announced a multi-year partnership with Arsenal, becoming the club’s official HR platform partner.
The American global payroll and HR platform will support the club’s operations, streamlining the management of its workforce.
The agreement marks Deel’s first major venture into world sport and reflects the company’s ambition to grow its global presence.
Deel branding will appear across Emirates Stadium and Arsenal’s digital channels, including all home fixtures across the Premier League, Women’s Super League (WSL), FA Cup and League Cup.
“We’re delighted to welcome Deel to our Arsenal family – a brilliant and innovative team who will bring so much to what we’re trying to achieve at our club,” said Juliet Slot, chief commercial officer at Arsenal.
“Their global platform matches the scale of our ambition and operations, and their investment will continue to power our growth. We’re looking forward to many successful seasons together.”
Deel now supports more than 37,000 businesses and 1.5 million workers worldwide. In October 2025, the company announced a Series E funding round valuing the business at $17.3 billion.
Alex Bouaziz, co-founder and CEO, said: “Arsenal is one of the most iconic clubs in world sport, followed by millions and competing at the highest level, which makes this partnership a natural fit with our own global ambition.
“We are proud to welcome Arsenal as a Deel customer, and support the club’s HR operations. This partnership is a milestone for us and places Deel at the heart of global football, connecting our platform with supporters and professionals in every corner of the world.”