Posted on September 18, 2019 by staff

$25m investment for AppLearn to drive global growth


Digital adoption solutions firm AppLearn has secured $25 million of investment.

The funding round into the company was led by California-based K1 Investment Management, a leading investment firm focusing on high-growth enterprise software companies.

AppLearn says K1’s investment provides it with significant experience and resources to rapidly expand its global presence and further develop its ADOPT platform.

ADOPT is an AI-powered digital adoption solution that helps organisations to optimise their investments in digital transformation.

By assisting users with complex business processes, infrequently performed tasks and change management activities, the software enables companies to maximise return on their digital investment, providing measurable benefits in productivity, accuracy and speed.

“Our vast experience in digital transformation, combined with the expertise and investment from K1, puts us in a very strong position to accelerate AppLearn’s growth plans,” said Mark Barlow, CEO of AppLearn.

“The funding will fuel the delivery of our exciting product roadmap, as well as support further investments in sales and marketing to help us educate more global organisations about the role of Digital Adoption Solutions.

“We will soon be expanding our global presence with an office in Boston as well as actively hiring roles in Manchester across all departments.

“We are thrilled to be partnering with K1 to realise our vision in the next phase of the company’s growth.”

Research company Gartner recently introduced a new technology category for digital adoption solutions, recognising AppLearn and highlighting the growing market within enterprise software.

AppLearn’s solution is already enabling over one million global users to realise the benefits of improved productivity, demonstrable ROI and increased employee engagement.

Speaking of the benefits of AppLearn’s technology, Kerri Kovac, VP organisational effectiveness at Prudential Financial, Inc, said: “AppLearn ADOPT enables us to push communications to our employees, empowering them with the tools to quickly and easily access on demand, in-application help and learning.

“The analytics functionality is extensive and allow us to identify employee experience issues, trouble areas, waning levels of adoption and more. As a result, we can provide targeted support exactly where and when it is needed.”

Mike Velcich, principal at K1, added: “Since our first interaction with AppLearn, we have been impressed by their approach and vision to enabling better use of technology in the workplace, including the product’s ability to drive impact at some of the world’s most recognised companies.

“We fully believe in AppLearn’s ADOPT technology and its pioneering approach to digital change and we’re excited to support the team to strengthen its position within a growing market.”