A new app has been launched to help employees do more on climate at work.
Hurd gives workers an opportunity to anonymously rate their company’s efforts to tackle the climate crisis, share success stories from their workplace, and use the platform’s e-learning resources to help them do more in their job.
Available on three platforms – Apple, Android and web – Hurd is designed to help employees connect their passion for contributing to the climate crisis to their jobs.
Sophie Lambin, founder and CEO of Hurd, said: “With Hurd, we want to focus on people as the ultimate force behind the potential to unlock positive tipping points.
“People and their willingness and ability to act at work is still untapped. Let’s give people the voice, the tools and the network to contribute to shifting the whole system faster and in a way that is inclusive.
“At Hurd, our mission is to make climate action at work easy; that means helping everyone understand how different jobs – from the warehouse to the boardroom – can have an impact on climate change.
“People are passionate about doing the right thing for the climate and we are here to help guide them to the actions they can take at work.”
For every organisation, Hurd provides a ‘climate empowerment score’, which measures how ready a company’s employees feel they are to act on climate.
The score is calculated by frequently asking users three questions. The questions assess their understanding of (Head), their connection to (Hear) and their ability to act on (Hands) climate at work.
Every question in the app contributes to one of these three scores, and, ultimately, provide the climate empowerment score.
The score will also act as a helpful tool for job seekers who are looking to work for companies where they act on climate.
Mike Fenna, chief technology officer of Hurd, added: “Hurd is a bit like Glassdoor for climate – it amplifies employee voices and improves transparency to help celebrate the best performing organisations, and to help others learn from them.
“However, whereas Glassdoor takes a ‘once and done’ approach, Hurd takes a ‘little and often’ approach, building up an ever-evolving, and eventually comprehensive picture of the user’s experience of their ability to act on climate at work.”
Hurd helps users in four ways:
- Rate your company on how it involves you in climate action – and what it can change.
- Inspire and be inspired by sharing climate action success stories
- Join a community of like-minded people in other organisations
- Learn how you can make a difference in your role and industry