Posted on August 23, 2017 by staff

Amaven targets jobs and growth following £150k boost


Fitness software company Amaven has secured a £150,000 loan facility which will help the company in its expansion.

The Manchester-based company was awarded the sum by Greater Manchester Export Fund.

The company’s technology helps users create personalised exercise programmes through measuring and tracking and aims to improve physical ability in all age groups.

The tech is designed to support professionals in schools, sports academies, gyms, workplaces and the healthcare sector.

Founded by PK Vaish and Sam Greenwood in 2013, the team of six is currently targeting expansion in China, Japan, India and the Middle East, with overseas markets forecast to account for 80 per cent of its total sales.

It is also planning on creating a further 14 jobs over the next four years.

“We knew we had a winning product so being able to access the loan facility and support from the Export Fund has really helped us to move quickly to build on our success in the UK and launch our unique physical literacy programmes in key markets in the Middle and Far East,” said Vaish.

The company will initially focuse on the schools market to help tackle rising levels of childhood obesity.

“The GMEF was designed to help innovative companies just like Amaven; ensuring that they are able to take what is already proving to be a great success in this country and replicate that model and success across the world,” said Andy Nichols, senior loans manager at Business Finance Solutions, one of the Fund’s delivery partners.

“Amaven is doing just that, creating jobs and putting Manchester on the map yet again with a truly inspiring product that has the potential to help millions.”