Mobile app experience company Airship has acquired App Store Optimisation (ASO) innovator Gummicube.

By linking Gummicube’s ASO technology and expertise with Airship’s App Experience Platform (AXP), brands can now optimise value across the entire mobile app lifecycle.

Gummicube has nearly doubled its revenue year-over-year, with nearly three-quarters of total revenue coming from enterprise brands and plans to nearly double its staff in 2022 to support continued growth.

All 80 Gummicube employees have joined Airship with co-founders Dave Bell and Anh Nguyen becoming VPs and co-general managers of the Gummicube division at Airship.

Airship will continue to innovate and invest in Gummicube’s solutions, while empowering customers with richer cross-platform data to better inform each step of the mobile app journey, from the experiences new app customers are served, to the insights that drive the next wave of app audience growth.

Brett Caine, CEO and president, Airship, said: “Driving consumers to download an app is a critical first step but keeping them engaged and maximising value for everyone involved requires leveraging data to demonstrate customer respect and relevance with experiences that reward them for their loyalty.

“Together, Gummicube and Airship enable marketers, product owners and developers to optimise their entire mobile app experience — from the point of discovery to loyalty. This industry-first combination will drive greater app success for brands and unlock huge value for our business.”

Dave Bell, CEO and co-founder of Gummicube, said: “Gummicube and Airship are both 100% dedicated to helping mobile apps succeed. Before today, brands had to find their own answers to the two most fundamental questions: one, how do I attract and grow more quality users; and two, how do I retain them and grow value for everyone involved.

“Now, our combination will drive more measurable value for customers than anyone else. This has never been done before.”