A Norwegian leader in conversational AI has announced plans to expand its presence in the UK market.

Boost.ai has launched a new channel-focussed business strategy as its key route-to-market in the UK, with the ambition of achieving 70 per cent of its revenue through its channel partners.

The conversational AI provider recently announced a new partnership with consulting firm Clarasys, to bring its transformational technology to a wider audience in the UK. This addition joins a growing portfolio of partners, including IT services and consulting company, Vonage.

Nine of the 10 largest banks in the Nordics are customers of Boost.ai, benefiting from its AI-powered virtual agents for either customer experience or internal use.

Jerry Haywood, CEO of Boost.ai, said: “Boost.ai has only been in the UK market for a relatively short time, but in that time, we’ve seen the huge appetite from UK businesses for conversational AI solutions.

British CEO appointed by AI platform Boost.ai

“We want as many organisations as possible to have access to our offering, so building new partnerships, like the one we have forged with Clarasys, is critical for expanding our audience and demonstrating how our technology can transform businesses across all industries.

“Our partnerships with Vonage and Clarasys mark further progress toward our goals with the channel in the UK, and we are excited to develop more strategic partnerships over the course of this year in order to achieve our ambitions during this time of accelerated growth.”

Boost.ai is a privately held Norwegian software company founded in 2016 and part of the Nordic Capital portfolio, a leading private equity investor.

It is headquartered in Stavanger, Norway, with offices in Los Angeles, Oslo, London, Stockholm and Copenhagen.

Boost.ai specialises in enterprise-grade conversational artificial intelligence (AI), empowering enterprises to automate customer service and internal support channels.

The presence of artificial intelligence in our lives