Posted on October 30, 2017 by staff

AI focus sees Peak launch new brand identity


Manchester-based data analytics firm Peak has unveiled a new website and brand identity which places a stronger focus on the company’s artificial intelligence and machine learning offering.

The new site is at, replacing its former incarnation at, which stood for business insight.

Having secured £2.5 million in Series A funding last month, the data analytics-as-a-service provider is developing its machine learning and AI offering further.

Peak is also fine-tuning its existing services, with nine new streamlined product solutions now available to help businesses achieve their growth or optimisation goals.

“We’re very proud to be unveiling our brand new website. Artificial intelligence is at the core of everything that we do – we feel that this domain change signifies an important evolution for Peak as a brand, with .ai better representing who we now are as a business,” said CEO and co-founder Richard Potter.

“Following our recent £2.5m Series A funding investment, the launch of the new site and domain is yet more exciting progress for us here at Peak, and I’m very confident that our new online identity and refined product positioning will enable us to deliver on our growth plans and the amazing opportunities that lie ahead for our business.”

Launched in 2016, Peak’s service offers businesses of all sizes from all sectors the opportunity to grow using machine learning, AI and data analytics, with a unique subscription service providing clients with ongoing support from Peak’s expert team of data scientists and data analysts.

The company has experienced significant growth in a short period of time, securing a total of £3.5m in investment to date and rapidly expanding its team from 10 full-time staff to 45 in the last 12 months.

Peak also opened a development centre in Jaipur, India in 2015, and is a former winner of Tech North’s highly-coveted Northern Stars start-up competition.