AI-powered creative analytics platform CreativeX has £2.5m.

The platform, used by the likes of Google, Pepsi and L’Oreal, measures the efficiency, consistency and impact of marketing and advertising content.

Having recently rebranded from Picasso Labs, CreativeX was founded in 2015 by Anastasia Leng, a serial entrepreneur and former Google executive.

The platform uses computer vision to analyse image and video content, ensure that it complies with brand guidelines, media best practices, and regulatory requirements, while tracking the performance of creative assets in real-time and validating the impact of every creative decision on marketing performance.

The investment round, from Beringea, will enable CreativeX to accelerate its product development as well as expand its sales and marketing teams globally.

Leng said: “In Beringea, we found a true partner who shares our love of data and profound respect for the creative process, and we’re excited to continue building technology that more firmly embeds data in creative decisions.”

Eyal Malinger, Investment Director at Beringea, added: “Anastasia and her team have shown an exceptional ability to relentlessly refine a platform that now represents a vital part of the workflow of marketing teams at some of the world’s most loved brands. CreativeX now has the potential to harness the explosion in creative output and play a pivotal role in the future of advertising.”