Posted on December 7, 2018 by staff

Aer Lingus agrees five-year digital deal


Datalex plc has announced a new digital commerce agreement with Aer Lingus.

The five-year agreement will support the Irish airline’s future retail strategy. The two companies have already “enjoyed a successful strategic partnership” for over a decade.

“Together we have enabled new innovations in digital commerce which have delivered significant value to Aer Lingus and their guests,” said Datalex CEO Aidan Brogan.

He added: “We are proud to strengthen this partnership and to future-proof their ambitions as a leading travel retailer.”

Going forward, Datalex and Aer Lingus will partner on a joint technology strategy which will leverage the latest in digital commerce innovation to give Aer Lingus the ownership, control, speed and agility to future-proof its digital retail strategy.

Joint technology and business teams will focus on optimising digital retail experiences and accelerating time-to-market for new revenue-generating product and service offers across web, mobile and partner retail platforms.

Rachel Izzard, CFO at Aer Lingus, added: “Aer Lingus is one of Ireland’s largest eCommerce companies and our digitally-enabled value-proposition is fundamental to our growth strategy.

“The majority of our annual turnover of €2 billion is generated online, driven by 60 million visits to our digital platforms in 2018.

!From express bag drop, to self-service, to Wi-Fi on our transatlantic routes, we continue to leverage the latest technological developments to provide frictionless customer experiences.”