Posted on April 9, 2020 by staff

AdTech firm secures £3.5m for American expansion


Nano Interactive, an advertising technology business which specialises in intent targeting, has secured £3.5m investment.

The investment was led by Maven Capital Partners and supported by existing shareholders including Foresight Group LLP.

The investment by Maven and Foresight will go towards supporting growth in sales and marketing operations, continued product development, as well as the establishment of an operation in the US.

To date the group has already delivered over 2000 campaigns through its platform which connects brands with premium publishers and allows advertisers and agencies to target users at the exact point of interest using a range of live intent signals, in a way that prioritises user privacy.

Following C-Suite level experience in former roles at US digital media solutions company Conversant, co-founders Carl White and Christian Geyer will utilise their stateside network by opening a New York office to complement Nano’s existing hubs in the UK, Germany, Serbia and Poland.

Luke Matthews, Investment Director, Maven Capital Partners said: “Maven is delighted to support Nano as it embarks on a program of growth. Nano has built an innovative and successful intent targeting platform in the challenging and fragmented European marketplace and is already working with many of the leading global brands.

“The senior team established by Carl and Christian brings formidable market experience to the business and has developed a strong global strategy. Nano has achieved impressive growth to date and we look forward to working with the team as they expand their platform.”