adCAPTCHA, a new specialist security verification platform, has launched with £1 million funding to tackle the ‘bots epidemic’ and protect organisations against cyber fraud.
The London-based company, founded by industry veteran and entrepreneur Alfie Scarborough, equips organisations with the capability to identify and block bots through its sophisticated in-house developed patent-pending human verification technology.
adCAPTCHA’s layered security solution leverages the infinite variation and constant change of media, generates billions of unique pathways, as well as behavioural analytics capabilities.
It is estimated that 50% of global web traffic is made up of bots, with leading brands losing millions every day due to fraudulent views and impressions from non-existent customers.
The platform has been crafted to allow marketers and branding professionals to protect against online fraud, with bot-enabled false impressions repeatedly draining marketing budgets and resources.
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adCAPTCHA also allows brands to optimise the human verification process for advertising and cross-selling new products and services. The platform’s APIs also provide users with the ability to integrate into CMS and media libraries.
The verification system includes swipe to complete, puzzle piece and gamification tools to confirm if the user is human.
The company’s £1m funding, provided by a series of angel investors and entrepreneurs, will allow adCAPTCHA to develop its global offering, targeting the UK and US markets as well as Europe.
Scarborough said: “The verification market is plagued by poorly performing products that fail to accurately distinguish between bots and humans. The status quo leaves brands open to major cyber-attacks, unlimited spam as well as decimated marketing budgets.
“Our offering will change all that – giving brands a comprehensive solution to identify and block bots, whilst empowering dynamic brand advertising to engage customers. Our mission is to usher in a new era of human verification technology and set the industry standard for the future.”
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