Marketing and communication company Flight Story is launching in the US through the acquisition of Mint Performance Marketing.
Flight Story was co-founded by BBC Dragon and Social Chain co-founder Steven Bartlett with Oliver Yonchev, former MD of Social Chain.
The US operation will now be known as Flight Performance and offers performance marketing to accelerate growth for disruptive brands through cutting-edge strategies across creative, influencer marketing, paid social, paid search, email and SMS.
Based in New York, LA, Manchester, the Philippines and London, Flight Performance will join the Flight Story ecosystem, with the sole aim of keeping its clients at the forefront of the changing digital media landscape.
Part of the digital and social media landscape since 2004, Daniel James founded Mint Performance Marketing in 2019 and will lead Flight Performance from the LA headquarters.
The launch of Flight Performance also marks Flight Story’s entry into the US, with offices now in London, New York, Los Angeles and Manchester, and a team of 120+ offering 360 marketing services offering to brands who want to be at the forefront of what’s possible.
With growth into new markets comes an expansion to the Flight Story team. Neil Gissler, most recently global COO at £3.5bn+ company Dentsu, joins as a non-executive director to lead on the agency’s global growth strategy.
“The world is changing at an ever-increasing pace – we’re at the start of a series of new exponential curves that will undoubtedly transform life as we know it,” said Bartlett.
“That’s why I’ve founded Flight Story: because we believe that exponential change creates exponential opportunity and we believe we’re uniquely positioned to help the world’s leading brands capitalise on that opportunity.
“We’re stepping into the third iteration of the internet as we know it, a more decentralised, immersive, artificially intelligent internet, where new rules apply. With our acquisition of Mint Performance Marketing we’re adding a talented collective of individuals who understand these new rules and how to use them to help disruptive brands achieve their marketing goals.”
James added: “I am excited to be working alongside Steven and Oliver on the expansion of Flight Story in the UK and US markets on the newest division, Flight Performance, offering brands effective growth strategies to scale their businesses profitably.”