CIBC Innovation Banking has provided an £8 million growth capital package to Ometria.

The customer data and experience platform, headquartered in London and New York, will use the capital to further develop and advance its retail-specific AI capabilities. 

Founded in 2013, Ometria claims to be the first and only CDXP designed specifically for retail, with over 200 industry-leading, global clients.

The platform helps retail brands drive customer-centred business growth by creating next-generation, data-driven experiences at scale.

Ometria’s platform allows clients to boost revenue growth by improving the experience retailers can deliver for customers.

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“This is a great vote of confidence, and we are very excited to work  with CIBC Innovation Banking and use this funding to further accelerate the development of our retail-specific AI co-marketer,” said Ivan Mazour, CEO and founder. 

“The capital will also fuel our ongoing North American expansion, which is a huge market that has shown a clear need for our product.”

Thomas Dods, director at CIBC Innovation Banking’s European Office, said: “We are excited to be supporting Ometria at such an important stage of growth. The company has a tremendous opportunity ahead, thanks to the platform’s leading-edge AI capabilities. 

“The CIBC Innovation Banking team is looking forward to supporting Ometria in its continued growth journey.”

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