A connected tech product company has raised £37 million and partnered with tech giant Qualcomm Technologies to power its ecosystem.

London-based Nothing, which has shipped 100,000 wire earbuds – the first of its products – said the Snapdragon mobile platform will power its future tech.

The funding from strategic and private investors will be used for research and development in preparation for the brand’s entry into new product categories.

“The successful launch of our first product, ear (1), proved that there is room for a new challenger brand to emerge and disrupt today’s sea of sameness. Users deserve better products that are simpler to use, accessible, yet look amazing,” said Carl Pei, CEO and co-founder of Nothing. 

“Seamless connectivity is paramount to achieving our vision of a future without barriers between people and technology. We look forward to working alongside Qualcomm Technologies and our strategic investors to achieve Nothing’s next phase of growth.”

Nothing only launched ear (1), which feature active noise cancellation, in August – and has already shipped over 100,000 units. 

Enrico Salvatori, senior vice-president and president of Qualcomm Europe, added: “We are excited to help Nothing bring to life its highly anticipated ecosystem of tech products.

“By combining the power and efficiency of Snapdragon mobile platforms with 5G connectivity across many different categories of devices, we are fostering the development of innovative products that are intended to benefit consumers and deliver richer, more immersive experiences.”