Posted on December 13, 2018 by staff

30 angels invest in online events marketplace


PopTopUK, an online events marketplace, has secured a £615,000 equity investment from a syndicate led by Dow Schofield Watts Angels and Northstar Ventures.

Over 30 angel investors took part in the funding round, which will be invested in sales and marketing to support the imminent launch of PopTop’s real-time booking system.

Newcastle-based PopTop claims to be the only real-time transactional booking platform for the UK events sector. It provides an online marketplace which matches people planning events with suppliers such as caterers, entertainers and photographers.

The company is led by Eugene Shestopal and Ignat Tkhorovskiy, who started it in Kiev in 2014 and relocated to Newcastle the year after with the support of Northstar Ventures. It currently employs nearly 20 staff in Newcastle and Kiev.

“Our mission is to make event planning as easy and safe as booking a hotel online,” said founder and CEO Eugene Shestopal.

“We want to be the go-to marketplace, and to expand internationally. We are very happy with the team we have assembled following this round. Our investors are passionate about our business and experienced enough to help us to sky-rocket its development.”

Rod Bulmer, who has made a significant personal investment in the company, will become non-executive chairman as part of the deal.

Bulmer has a strong track record as a marketing executive in the consumer and financial services sectors, and was one of the key players in the turnaround of the Co-operative Group.

Digital marketplace businesses are redefining the consumer model and consumer expectations for the better in many different areas,” he added. “I am delighted to have the opportunity to work with the PopTop team as they redefine the events sector in the UK and beyond.”

Dow Schofield Watts Angels now has over 70 investors and has received applications from well over 350 tech firms since it was launched in Summer 2017.

David Smith, who heads the network, said: “Eugene and Ignat are incredibly talented entrepreneurs, and we’re looking forward to helping them scale this business.

“Events was one of the few sectors which did not have an effective digital marketplace. PopTop has filled that gap and now has its sights firmly set on market dominance.”

Northstar Ventures, which first invested in 2015, is making a major follow-on on investment in this round.

The deal was introduced to Dow Schofield Angels by Will Schaffer at NorthInvest. The investors were advised by the corporate team at Weightmans LLP in Manchester, led by Sarah Walton, and by the corporate team at Watson Burton LLP in Newcastle led by Nick Gray.