A tech firm backed by England captain Harry Kane has raised £20 million in fresh funding.
Kane got the Three Lions off to a flier at the 2026 World Cup with a brace as they ran out 4-2 winners against Croatia.
His focus will currently be on giving England the best chance of claiming their first World Cup since 1966 – but once the dust settles, he can also celebrate the latest achievement of Seat Unique.
Last year he joined the cap table of the events and hospitality ticketing platform alongside cricket equivalent Ben Stokes – not having a great time of it currently after sitting out the second Test against New Zealand following a nightclub fracas – and a host of other high-profile athletes.
They include England cricketers Stuart Broad and Lauren Bell, British Lions and Wales Rugby captain Sam Warburton, rugby legends Sir Clive Woodward and Matt Dawson, and Dame Jessica Ennis-Hill and John Terry, who back venture capital firm The Players Fund.
The latest funding round is led by Nickleby Capital and sees participation from Pentland Ventures, Hearst Ventures, Active Partners and The Players Fund. It will support acquisitions, international expansion and continued growth across premium ticketing, hospitality and travel.
The investment follows the strategic acquisitions of P1 Travel and Circuit Hospitality, creating a market-leading platform that combines premium ticketing, hospitality and travel under one roof for rightsholders, venues, artists, sports teams and fans.
The group is on track to hit £175m in sales this year and is targeting more than £350m over the next three years, with ambitions to build a business valued at over £500m.
Nickleby Capital has been a long-term supporter of Seat Unique. Having worked closely with the business over the past three years, Nickleby moved quickly to lead the round.
Robin Sherry, founder and CEO of Seat Unique, said: “This funding marks an exciting new chapter for Seat Unique. Demand for premium live experiences continues to grow rapidly, and our recent acquisitions have significantly expanded our capabilities and international reach.
“Nickleby and Saav have been exceptional partners. They understand our business, our market and our ambition, and have consistently supported us with strategic advice as well as capital. Their continued backing allows us to accelerate acquisitions, expand internationally and strengthen our position as Europe’s leading premium live experiences platform.”
Saav Shah, managing partner at Nickleby Capital, said: “Seat Unique has established itself as the clear leader in premium live experiences across Europe. The quality of the team, the strength of the platform and the scale of the commercial opportunity make this one of the most exciting consumer growth businesses we have encountered.
“Having supported the company closely for the past three years, we have seen first-hand the momentum being created. Combined with a highly attractive acquisition pipeline and increasing demand from rights holders and fans, we believe Seat Unique is exceptionally well positioned for its next phase of growth.”
The company remains active in the M&A market, with additional acquisition opportunities under review.
James Duffy, co-founder and COO, added: “The premium live experiences market is evolving rapidly. Rightsholders are looking for better ways to monetise premium inventory, while fans increasingly expect seamless access to unforgettable experiences.”
“Our vision is to become the operating system for premium live experiences, helping rightsholders grow revenue while giving fans unrivalled access to the world’s best events. With Nickleby’s continued support, we are in a strong position to accelerate our growth across Europe and beyond.”