MarTech 50

It’s time to help decide BusinessCloud’s inaugural MarTech 50 ranking.

The new annual ranking celebrates the UK’s most innovative startups, scaleups and established firms creating original technology for marketing.

It is running alongside the inaugural RetailTech 50, which will celebrate the UK’s most innovative retail technology businesses. You can access the RetailTech 50 voting page here.

We have shortlisted 115 firms for potential inclusion. The final MarTech 50 ranking will be determined by a combination of reader votes and selections from an independent judging panel.

You can cast your vote until 23:59 on Sunday 27th February. Browse the shortlist below and vote for the company you believe to be the most innovative.

The final MarTech 50 ranking – supported by digital transformation experts Sputnik Digital will be published online on Monday 21st March. Subscribe to our daily email tech innovation newsletter via the dropdown below when you vote to be among the first to see the results.

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Voting has now closed

MarTech 50 shortlist

CompanyHQRegionDescription
3radicalBristolSouth WestAudience engagement platform
51 DegreesReadingSouth EastDevice detection and geolocation data services
A Million AdsHackneyLondonDelivers millions of personalised audio adverts via integration with streaming services
Access IntelligenceCamdenLondonMarketing SaaS platform
AdimoGlasgowScotlandConnects content to commerce to make marketing shoppable
AdludioCamdenLondonData-driven mobile advertising platform
AdmixCamdenLondonIntegrates product placements inside videogames
AdthenaIslingtonLondonSearch intelligence for marketers
ADXBA ManchesterNorth WestDigital signage solutions for advertisers
AdzoomaNottinghamMidlandsDigital marketing software
AirshipSheffieldYorks & HumberHospitality loyalty engine including Toggle automated giftcards
Airtime RewardsManchesterNorth WestRewards shoppers with mobile credit or data
AttestHackneyLondonSoftware-as-a-Service platform for market research
BidnamicLeedsYorks & HumberAI to boost Google Shopping performance
BidstackHackneyLondonProvides technology for advertising within videogames
BlisWestminsterLondonLocation-based programmatic advertising platform
BrandbassadorHackneyLondonAmbassador marketing management app for eCommerce brands
BrandworkzIslingtonLondonBrand management platform
Canddi ManchesterNorth WestSoftware to understand who is visiting your website
CaptifyWestminsterLondonConsumer search behaviour analysis
ChattermillTower HamletsLondonReal-time customer feedback analytics
CitizenMeWestminsterLondonEthical marketing technology which anonymises users' data
CLICKONWestminsterLondonCreative production and marketing technology platform
CognismRichmond upon ThamesLondonInternational sales intelligence provider
Concured Kensington and ChelseaLondonAI-powered strategy platform for marketers
ConiqCity of LondonLondonCustomer engagement and loyalty solutions
ConjuraCity of LondonLondonAnalytics and data science for customert acquisition
ContentCalHackneyLondonSocial media and content planning platform
CoverageBookBrightonSouth EastPR reporting tool
CrispLeedsYorks & HumberProtects brands' reputation on social media
CyanceWitneySouth EastPredictive analytics platform
DeepCrawlCity of LondonLondonTechnical SEO platform
DigitonicGlasgowScotlandSmart mobile marketing tech
DoopollCardiffWalesTool for anonymous real-time surveys
DotdigitalSouthwarkLondonEmail marketing automation services provider
Dream Agility RamsbottomNorth WestAI software to optimise paid search and lead generation
DriftrockCity of LondonLondonPeople-based lead generation software
DuelSouthwarkLondonBrand advocacy platform
Eagle EyeGuildfordSouth EastSaaS platform for driving customer acquisition, engagement and loyalty
EcreboReadingSouth EastPersonalised offers at point-of-sale on paper and digital receipts
EditedCamdenLondonAnalytics for fashion retailers
Endless GainManchesterNorth WestConversion optimisation through facial analysis and eye tracking
FilmilyTotnesSouth WestAutomatically curates films from events based on fan-based content
FluxTower HamletsLondonItemised digital receipts, cashback and offers
Force24LeedsYorks & HumberMarketing automation
Fresh RelevanceSouthamptonSouth EasteCommerce marketing personalisation platform
Gener8WestminsterLondonWeb browser allowing people to control and earn from their online data
GenflowHackneyLondonInfluencer brand-building agency with eCommerce and mobile tech platform
Good-Loop EdinburghScotlandEthical advertising tech for retailers
Growth IntelligenceCamdenLondonData science to predict demand and purchasing behaviour
GWICity of LondonLondonConsumer insight data for marketing
HertzianTruroSouth WestAI to identify insights from customer feedback
HTKIpswichEast of EnglandPersonalised loyalty marketing software
HurreeBelfastNorthern IrelandMarketing segmentation software
Hyper GroupLeedsYorks & HumberAI-powered customised marketing for retail
Illuma TechnologyCity of LondonLondonImproves advertising campaign performance without using personal data
InfluencerWestminsterLondonBehind data-driven influencer marketing tech platform Waves
InfoSumBasingstokeSouth EastDecentralised marketing infrastructure provider
Inspired Thinking GroupBirminghamMidlandsBehind CanopyCloud marketing execution platform
IQBlade LiverpoolNorth WestMarket intelligence platform
KumulosDundeeScotlandPush notifications solution provider
Lead ForensicsWestminsterLondonProvides full contact details for website visitors
LeafNewcastleNorth EastCreates growth marketing tools for eCommerce
LocalisticoWestminsterLondonLocal marketing and analytics platform for bricks-and-mortar retailers
LoopMeCamdenLondonAI to maximise mobile ad effectiveness
LoyalBeBelfastNorthern IrelandData-driven marketing platform
LoyaltyLionCity of LondonLondonData-driven loyalty marketing platform
MiappiSouthwarkLondonAI-powered content marketing for global brands
MiQCamdenLondonProgrammatic media solutions for marketers and agencies
mmi AnalyticsRichmond upon ThamesLondonSpecialist provider of beauty industry insights
MPP Global SolutionsWarringtonNorth WestSmart subscriber management and billing platform
Nomadix Media GlasgowScotlandWearable digital advertising solutions
NovatiqCwmbranWalesMonetises first-party intelligence without compromising personal data
OctaiveWestminsterLondonConversational media' connecting consumers with brands
OmetriaHackneyLondonPredictive eCommerce marketing software
OnePulseCity of LondonLondonPlatform connecting businesses and consumers through market research
ONVU RetailHounslowLondonBusiness intelligence within retail stores
Personify XPWestminsterLondonAnonymous personalisation experience platform
PhraseeLambethLondonAI which helps companies with their marketing language
PlayrcartHackneyLondonEnables transactions directly within an advertising asset
PPC ProtectBoltonNorth WestGoogle ads click fraud prevention
ProgrammaiHackneyLondonPredictive tech to help brands acquire new and repeat customers
PurpleOldhamNorth WestWi-Fi and location SaaS analytics and marketing tools
RealeyesWestminsterLondonUses facial expression data to understand consumer response to online advertising
RealityMine ManchesterNorth WestTracks consumers' behaviour across multiple devices and platforms
RegitalManchesterNorth WestProgrammatic marketing specialist
Relative InsightLancasterNorth WestLanguage analysis helping retail brands connect with customers
Reviews.ioLeicesterMidlandsCustomer feedback review platform
RevlifterCamdenLondonAI deals personalisation platform
Ruler Analytics LiverpoolNorth WestAutomatically ties revenue back to marketing campaigns and channels
SaleCycleRainton BridgeNorth EastRemarketing tech to increase conversions and recover sales
SmartzerTower HamletsLondonMakes brands' videos interactive and shoppable
SnowplowCity of LondonLondonBehavioral data platform
SoPostNewcastleNorth EastOnline advertising platform allowing companies to offer customers sample products
SpirableCity of LondonLondonPersonalised video marketing automation
StampedeEdinburghScotlandSmart marketing tools for hospitality businesses
StreetbeesHackneyLondonGlobal human intelligence platform
SwapiIslingtonLondonLoyalty e-wallet platform
SyrenisDaresburyNorth WestCompliance and marketing intelligence tech
The Insights FamilyManchesterNorth WestTech-enabled marketing intelligence around kids and parents
TrouDigitalSouthamptonSouth EastCloud-based digital signage solutions
TruRatingCity of LondonLondonReal-time ratings on products and services
UNiDAYSNottinghamMidlandsConnects brands with students by offering discounts
Ve GlobalWestminsterLondonConnected customer engagement solutions for eCommerce businesses
VidsyTower HamletsLondonVideo advertising production platform and global creator network
VIOOHWestminsterLondonTech platform for out-of-home advertising
VyprManchesterNorth WestPredictive consumer behaviour intelligence
WatchMyCompetitorSouthwarkLondonAutomatic monitoring of competitors, clients, regulators and partners
WeGiftCity of LondonLondonDigital rewards platform
White Label Loyalty LeedsYorks & HumberTurns bank cards into loyalty cards
wordnerdsGatesheadNorth EastAdvanced linguistics and AI to analyse customer feedback
WowcherIslingtonLondonDiscount eCommerce marketplace
YieldifyTower HamletsLondonPredicts behaviour to optimise customer experience
Zappi CamdenLondonAutomated consumer insights platform
ZymplifyPortstewartNorthern IrelandAutomated marketing platform