It’s time to help decide BusinessCloud’s MarTech 50 ranking for 2024.
The annual ranking celebrates the UK’s most innovative startups, scaleups and established firms creating original technology for marketing and advertising.
It is running alongside the RetailTech 50, which will celebrate the UK’s most innovative retail technology businesses. You can access the RetailTech 50 voting page here.
We have shortlisted around 100 firms for potential inclusion. The final MarTech 50 ranking will be determined by a combination of reader votes and selections from an expert judging panel.
You can cast your vote until 23:59 on Sunday 18th February. Browse the shortlist below and vote for the company you believe to be the most innovative.
The final MarTech 50 ranking – supported by Tyto – will be published online on Monday 11th March alongside our annual MarTech Insights report.
Subscribe to our daily email tech innovation newsletter via the dropdown below when you vote to be among the first to see the results.
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MarTech 50 shortlist
| Company | HQ | Region | Description |
|---|---|---|---|
| 3radical | Bristol | South West | Audience engagement platform |
| 51Degrees | Reading | South East | Device detection and geolocation data services |
| Access Intelligence | London | Greater London | Marketing SaaS platform |
| Ad Signal | York | Yorks & Humber | SaaS tools for video, image and audio content, serving advertising industry |
| Adimo | Glasgow | Scotland | Integrates with marketing to make it shoppable |
| adludio | London | Greater London | Data-driven mobile advertising platform |
| Adthena | London | Greater London | Search intelligence for marketers |
| AdTonos | London | Greater London | Monetises gaming, podcasts, audiobooks, music and radio streams for publishers |
| Adzact | London | Greater London | Purpose-built B2B ad platform |
| Adzooma | Nottingham | Midlands | Digital marketing software |
| Airship | Sheffield | Yorks & Humber | Hospitality loyalty engine including Toggle automated giftcards |
| Airtime Rewards | Manchester | North West | Rewards shoppers with mobile credit or data |
| AMA | London | Greater London | Delivers millions of personalised audio adverts via integration with streaming services |
| Antavo | London | Greater London | SaaS loyalty technology provider |
| Attest | London | Greater London | Data analytics research platform |
| AudioMob | London | Greater London | Develops in-game audio ads for mobile |
| Bidnamic | Leeds | Yorks & Humber | AI to boost Google Shopping performance |
| Blis | London | Greater London | Location-based programmatic advertising platform |
| Brandbassador | London | Greater London | Ambassador marketing management app for eCommerce brands |
| Brandworkz | London | Greater London | Brand management platform |
| Brave Bison | London | Greater London | Agency collective serving clients with in-house suite of connectable modules |
| Canddi | Manchester | North West | Marketing automation software |
| Captify | London | Greater London | Consumer search behaviour analysis |
| Cassie | Daresbury | North West | Consent and preference management platform |
| Chattermill | London | Greater London | Real-time customer feedback analytics |
| CLICKON | London | Greater London | Creative production and marketing technology platform |
| Codec | London | Greater London | AI to understand audience culture |
| Cognism | London | Greater London | International sales intelligence provider |
| Coniq | London | Greater London | Customer engagement and loyalty solutions |
| Covatic | Birmingham | Midlands | Empowers media companies to leverage user context data |
| CoverageBook | Brighton | South East | PR reporting tool |
| Digitonic | Glasgow | Scotland | Specialist investor marketing agency using in-house tools |
| Distil.ai | London | Greater London | AI for optimising and measuring marketing and business strategies |
| Dotdigital | London | Greater London | Email marketing automation services provider |
| Dream Agility | Ramsbottom | North West | AI software for optimising presence on Google Ads, Facebook and Microsoft Ads |
| Driftrock | London | Greater London | People-based lead generation software |
| Duel | London | Greater London | Brand advocacy platform |
| Eagle Eye | Guildford | South East | SaaS platform for driving customer acquisition, engagement and loyalty |
| Edited | London | Greater London | Analytics for fashion retailers |
| Force24 | Leeds | Yorks & Humber | Marketing automation |
| Gener8 Ads | London | Greater London | Web browser allowing people to control and earn from their online data |
| Genflow | London | Greater London | Influencer brand-building agency with eCommerce and mobile tech platform |
| Go Inspire | Leicester | Midlands | Marketing performance partner |
| Good-Loop | Edinburgh | Scotland | Ethical advertising tech for retailers |
| GWI | London | Greater London | Consumer insight data for marketing |
| Hertzian | Truro | South West | AI to identify insights from customer feedback |
| Hike SEO | Wibtoft | Midlands | DIY SEO tools |
| HTK | Ipswich | East of England | Personalised loyalty marketing software |
| Hurree | Belfast | Northern Ireland | Marketing segmentation software |
| Illuma Technology | London | Greater London | Improves advertising campaign performance without using personal data |
| Influencer | London | Greater London | Behind data-driven influencer marketing tech platform Waves |
| InfoSum | Basingstoke | South East | Decentralised marketing infrastructure provider |
| Inspired Thinking Group | Birmingham | Midlands | Creative marketing operations platform |
| Lead Forensics | London | Greater London | Provides full contact details for website visitors |
| Leaf | Newcastle | North East | Creates growth marketing tools for eCommerce |
| Localistico | London | Greater London | Local marketing and analytics platform for bricks-and-mortar retailers |
| LoopMe | London | Greater London | AI to maximise mobile ad effectiveness |
| LoyaltyLion | London | Greater London | Data-driven loyalty marketing platform |
| Lumar | London | Greater London | Technical SEO platform |
| Lunio | Chorley | North West | Detect & prevent click fraud |
| MiQ | London | Greater London | Connected marketing solutions for retailers |
| mmi Analytics | London | Greater London | Specialist provider of beauty industry insights |
| MyCustomerLens | Glasgow | Scotland | AI feedback intelligence via 'always-on client listening' |
| Novatiq | Cwmbran | Wales | Monetises first-party intelligence without compromising personal data |
| Odore | London | Greater London | Harnessing customer experience with digital product sampling |
| Ometria | London | Greater London | Predictive eCommerce marketing software |
| OnePulse | London | Greater London | Platform connecting businesses and consumers through market research |
| Penny Black | London | Greater London | Delivers personalised marketing for clients' customers when they open their order |
| Personify XP | London | Greater London | Anonymous personalisation experience platform |
| Phrasee | London | Greater London | AI which helps companies with their marketing language |
| Playrcart | London | Greater London | Enables transactions directly within an advertising asset |
| Purple | Oldham | North West | Wi-Fi and location SaaS analytics and marketing tools |
| Realeyes | London | Greater London | Uses facial expression data to understand consumer response to online advertising |
| RealityMine | Manchester | North West | Behavioural data analysis |
| Relative Insight | Lancaster | North West | Language analysis helping retail brands connect with customers |
| Reviews.io | Leicester | Midlands | Customer feedback review platform |
| Revlifter | London | Greater London | AI deals personalisation platform |
| Ruler Analytics | Liverpool | North West | Marketing analytics company |
| Runa | London | Greater London | Digital rewards platform |
| SaleCycle | Rainton Bridge | North East | Remarketing tech to increase conversions and recover sales |
| Snowplow | London | Greater London | Behavioral data platform |
| SoPost | Newcastle | North East | Online advertising platform allowing companies to offer customers sample products |
| SoSquared | Manchester | North West | Influencer marketing tools |
| Stampede | Edinburgh | Scotland | Smart marketing tools for hospitality businesses |
| Streetbees | London | Greater London | Global intelligence platform |
| Studiospace | London | Greater London | Global marketplace for finding creative & digital agencies to suit your brief |
| The Insights Family | Manchester | North West | Real-time market intelligence on kids, teens, parents & families |
| TrouDigital | Southampton | South East | Digital signage solutions |
| TruRating | London | Greater London | Real-time ratings on products and services |
| UNiDAYS | Nottingham | Midlands | Connects brands with students by offering discounts |
| Vidsy | London | Greater London | Video advertising production platform and global creator network |
| VIOOH | London | Greater London | Tech platform for out-of-home advertising |
| Voxpopme | Birmingham | Midlands | Data insights from video |
| Vyde | London | Greater London | Conversational media' connecting consumers with brands |
| Vypr | Manchester | North West | Predictive consumer behaviour intelligence |
| WatchMyCompetitor | London | Greater London | Automatic monitoring of competitors, clients, regulators and partners |
| WeAre8 | London | Greater London | Enables people to be paid - or donate to charity - every time they watch a brand advert |
| WeArisma | Chelmsford | South East | Influencer marketing platform & analytics |
| White Label Loyalty | Leeds | Yorks & Humber | Turns bank cards into loyalty cards |
| wordnerds | Gateshead | North East | Advanced linguistics and AI to analyse customer feedback |
| Zappi | London | Greater London | Automated consumer insights platform |
| Zymplify | Portstewart | Northern Ireland | Automated marketing platform |