MarTech 50 Tyto

It’s time to help decide BusinessCloud’s MarTech 50 ranking for 2024.

The annual ranking celebrates the UK’s most innovative startups, scaleups and established firms creating original technology for marketing and advertising.

It is running alongside the RetailTech 50, which will celebrate the UK’s most innovative retail technology businesses. You can access the RetailTech 50 voting page here.

We have shortlisted around 100 firms for potential inclusion. The final MarTech 50 ranking will be determined by a combination of reader votes and selections from an expert judging panel.

You can cast your vote until 23:59 on Sunday 18th February. Browse the shortlist below and vote for the company you believe to be the most innovative.

The final MarTech 50 ranking – supported by Tyto will be published online on Monday 11th March alongside our annual MarTech Insights report.

Subscribe to our daily email tech innovation newsletter via the dropdown below when you vote to be among the first to see the results.

Your vote

Voting has now ended

MarTech 50 shortlist

3radicalBristolSouth WestAudience engagement platform
51DegreesReadingSouth EastDevice detection and geolocation data services
Access IntelligenceLondonGreater LondonMarketing SaaS platform
Ad SignalYorkYorks & HumberSaaS tools for video, image and audio content, serving advertising industry
AdimoGlasgowScotlandIntegrates with marketing to make it shoppable
adludioLondonGreater LondonData-driven mobile advertising platform
AdthenaLondonGreater LondonSearch intelligence for marketers
AdTonosLondonGreater LondonMonetises gaming, podcasts, audiobooks, music and radio streams for publishers
AdzactLondonGreater LondonPurpose-built B2B ad platform
AdzoomaNottinghamMidlandsDigital marketing software
AirshipSheffieldYorks & HumberHospitality loyalty engine including Toggle automated giftcards
Airtime RewardsManchesterNorth WestRewards shoppers with mobile credit or data
AMALondonGreater LondonDelivers millions of personalised audio adverts via integration with streaming services
AntavoLondonGreater LondonSaaS loyalty technology provider
AttestLondonGreater LondonData analytics research platform
AudioMobLondonGreater LondonDevelops in-game audio ads for mobile
BidnamicLeedsYorks & HumberAI to boost Google Shopping performance
BlisLondonGreater LondonLocation-based programmatic advertising platform
BrandbassadorLondonGreater LondonAmbassador marketing management app for eCommerce brands
BrandworkzLondonGreater LondonBrand management platform
Brave BisonLondonGreater LondonAgency collective serving clients with in-house suite of connectable modules
CanddiManchesterNorth WestMarketing automation software
CaptifyLondonGreater LondonConsumer search behaviour analysis
CassieDaresburyNorth WestConsent and preference management platform
ChattermillLondonGreater LondonReal-time customer feedback analytics
CLICKONLondonGreater LondonCreative production and marketing technology platform
CodecLondonGreater LondonAI to understand audience culture
CognismLondonGreater LondonInternational sales intelligence provider
ConiqLondonGreater LondonCustomer engagement and loyalty solutions
CovaticBirminghamMidlandsEmpowers media companies to leverage user context data
CoverageBookBrightonSouth EastPR reporting tool
DigitonicGlasgowScotlandSpecialist investor marketing agency using in-house tools
Distil.aiLondonGreater LondonAI for optimising and measuring marketing and business strategies
DotdigitalLondonGreater LondonEmail marketing automation services provider
Dream AgilityRamsbottomNorth WestAI software for optimising presence on Google Ads, Facebook and Microsoft Ads
DriftrockLondonGreater LondonPeople-based lead generation software
DuelLondonGreater LondonBrand advocacy platform
Eagle EyeGuildfordSouth EastSaaS platform for driving customer acquisition, engagement and loyalty
EditedLondonGreater LondonAnalytics for fashion retailers
Force24LeedsYorks & HumberMarketing automation
Gener8 AdsLondonGreater LondonWeb browser allowing people to control and earn from their online data
GenflowLondonGreater LondonInfluencer brand-building agency with eCommerce and mobile tech platform
Go InspireLeicesterMidlandsMarketing performance partner
Good-LoopEdinburghScotlandEthical advertising tech for retailers
GWILondonGreater LondonConsumer insight data for marketing
HertzianTruroSouth WestAI to identify insights from customer feedback
Hike SEOWibtoftMidlandsDIY SEO tools
HTKIpswichEast of EnglandPersonalised loyalty marketing software
HurreeBelfastNorthern IrelandMarketing segmentation software
Illuma TechnologyLondonGreater LondonImproves advertising campaign performance without using personal data
InfluencerLondonGreater LondonBehind data-driven influencer marketing tech platform Waves
InfoSumBasingstokeSouth EastDecentralised marketing infrastructure provider
Inspired Thinking GroupBirminghamMidlandsCreative marketing operations platform
Lead ForensicsLondonGreater LondonProvides full contact details for website visitors
LeafNewcastleNorth EastCreates growth marketing tools for eCommerce
LocalisticoLondonGreater LondonLocal marketing and analytics platform for bricks-and-mortar retailers
LoopMeLondonGreater LondonAI to maximise mobile ad effectiveness
LoyaltyLionLondonGreater LondonData-driven loyalty marketing platform
LumarLondonGreater LondonTechnical SEO platform
LunioChorleyNorth WestDetect & prevent click fraud
MiQLondonGreater LondonConnected marketing solutions for retailers
mmi AnalyticsLondonGreater LondonSpecialist provider of beauty industry insights
MyCustomerLensGlasgowScotlandAI feedback intelligence via 'always-on client listening'
NovatiqCwmbranWalesMonetises first-party intelligence without compromising personal data
OdoreLondonGreater LondonHarnessing customer experience with digital product sampling
OmetriaLondonGreater LondonPredictive eCommerce marketing software
OnePulseLondonGreater LondonPlatform connecting businesses and consumers through market research
Penny BlackLondonGreater LondonDelivers personalised marketing for clients' customers when they open their order
Personify XPLondonGreater LondonAnonymous personalisation experience platform
PhraseeLondonGreater LondonAI which helps companies with their marketing language
PlayrcartLondonGreater LondonEnables transactions directly within an advertising asset
PurpleOldhamNorth WestWi-Fi and location SaaS analytics and marketing tools
RealeyesLondonGreater LondonUses facial expression data to understand consumer response to online advertising
RealityMineManchesterNorth WestBehavioural data analysis
Relative InsightLancasterNorth WestLanguage analysis helping retail brands connect with customers
Reviews.ioLeicesterMidlandsCustomer feedback review platform
RevlifterLondonGreater LondonAI deals personalisation platform
Ruler AnalyticsLiverpoolNorth WestMarketing analytics company
RunaLondonGreater LondonDigital rewards platform
SaleCycleRainton BridgeNorth EastRemarketing tech to increase conversions and recover sales
SnowplowLondonGreater LondonBehavioral data platform
SoPostNewcastleNorth EastOnline advertising platform allowing companies to offer customers sample products
SoSquaredManchesterNorth WestInfluencer marketing tools
StampedeEdinburghScotlandSmart marketing tools for hospitality businesses
StreetbeesLondonGreater LondonGlobal intelligence platform
StudiospaceLondonGreater LondonGlobal marketplace for finding creative & digital agencies to suit your brief
The Insights FamilyManchesterNorth WestReal-time market intelligence on kids, teens, parents & families
TrouDigitalSouthamptonSouth EastDigital signage solutions
TruRatingLondonGreater LondonReal-time ratings on products and services
UNiDAYSNottinghamMidlandsConnects brands with students by offering discounts
VidsyLondonGreater LondonVideo advertising production platform and global creator network
VIOOHLondonGreater LondonTech platform for out-of-home advertising
VoxpopmeBirminghamMidlandsData insights from video
VydeLondonGreater LondonConversational media' connecting consumers with brands
VyprManchesterNorth WestPredictive consumer behaviour intelligence
WatchMyCompetitorLondonGreater LondonAutomatic monitoring of competitors, clients, regulators and partners
WeAre8LondonGreater LondonEnables people to be paid - or donate to charity - every time they watch a brand advert
WeArismaChelmsfordSouth EastInfluencer marketing platform & analytics
White Label LoyaltyLeedsYorks & HumberTurns bank cards into loyalty cards
wordnerdsGatesheadNorth EastAdvanced linguistics and AI to analyse customer feedback
ZappiLondonGreater LondonAutomated consumer insights platform
ZymplifyPortstewartNorthern IrelandAutomated marketing platform