MarTech 50: Vote for the most innovative UK marketing technology firms

It’s time to help decide BusinessCloud’s MarTech 50 ranking for 2026.

The annual ranking celebrates the UK’s most innovative startups, scaleups and established firms creating original technology for marketing and advertising.

We have shortlisted 95 firms for potential inclusion. The final MarTech 50 ranking will be determined by a combination of reader votes and selections from an expert judging panel.

You can cast your vote until 23:59 on Monday 13th April. Browse the shortlist below and vote for the company you believe to be the most innovative.

The final MarTech 50 ranking will be published online on Monday 27th April.

Subscribe to our daily email tech innovation newsletter via the dropdown below when you vote to be among the first to see the results.

Your vote

MarTech 50 shortlist

Company	HQ	Region	Description
51Degrees	Reading	South East	Real-time data services that help digital businesses turn missed opportunities into happy customers
Adthena	London	Greater London	Search intelligence for marketers
AdTonos	London	Greater London	Monetises gaming, podcasts, audiobooks, music and radio streams for publishers
Adzact	London	Greater London	Purpose-built B2B ad platform
Airship	Sheffield	Yorks & Humber	Hospitality loyalty engine including Toggle automated giftcards
Airtime Rewards	Manchester	North West	Rewards shoppers with mobile credit or data
AMA	London	Greater London	Delivers millions of personalised audio adverts via integration with streaming services
Antavo	London	Greater London	SaaS loyalty technology provider
Attest	London	Greater London	Data analytics research platform
Audiomob	London	Greater London	Develops in-game audio ads for mobile
Bidnamic	Leeds	Yorks & Humber	Technology helping eCommerce retailers to master purchase intent
Blis	London	Greater London	Location-based programmatic advertising platform
Brandworkz	London	Greater London	Brand management platform
Brave Bison	London	Greater London	Agency collective serving clients with in-house suite of connectable modules
Chattermill	London	Greater London	Real-time customer feedback analytics
ClickTech	Nottingham	Midlands	Digital marketing software ecosystem
Cognism	London	Greater London	International sales intelligence provider
Coniq	London	Greater London	Customer engagement and loyalty solutions
Covatic	Birmingham	Midlands	Empowers media companies to leverage user context data
CoverageBook	Brighton	South East	PR reporting tool
Digital Rewards Group	Altrincham	North West	Creates rewards and incentives that resonate with audiences
Distil.ai	London	Greater London	AI for optimising and measuring marketing and business strategies
DOJO AI	London	Greater London	Aims to bring ‘big brand’ marketing experience to startups and scaleups
Dotdigital	London	Greater London	Email marketing automation services provider
Dream Agility	Ramsbottom	North West	Helps brands to increase sales, boost efficiency and cut wasted spend across Google, Microsoft and social ads
Driftrock	London	Greater London	People-based lead generation software
Duel	London	Greater London	Brand advocacy platform
Eagle Eye	Guildford	South East	SaaS platform for driving customer acquisition, engagement and loyalty
Ecrebo	Reading	South East	Connects physical and digital shopping channels to deliver real-time personalised marketing to customers
Fifty Technology	London	Greater London	Audience intelligence operating system for modern media
Gener8 Ads	London	Greater London	Web browser allowing people to control and earn from their online data
Go Live Data	Manchester	North West	Redefining B2B marketing with data and intent-powered campaigns
Good-Loop	Edinburgh	Scotland	Ethical advertising tech for retailers
GWI	London	Greater London	Consumer insight data for marketing
Harper	Manchester	North West	Automated lead generation software
Hertzian	Truro	South West	AI to identify insights from customer feedback
Hike SEO	Leicester	Midlands	DIY SEO tools
Hurree	Belfast	Northern Ireland	Marketing segmentation software
Hyble	Edinburgh	Scotland	Point-of-sale marketing technology
Illuma Technology	London	Greater London	Improves advertising campaign performance without using personal data
InfoSum	Basingstoke	South East	Decentralised marketing infrastructure provider
Inspired Thinking Group	Birmingham	Midlands	Creative marketing operations platform
Jacquard	London	Greater London	AI which helps companies with their marketing language
Lead Forensics	London	Greater London	Provides full contact details for website visitors
Leaf	Newcastle	North East	Creates growth marketing tools for eCommerce
Localistico	London	Greater London	Local marketing and analytics platform for bricks-and-mortar retailers
LoopMe	London	Greater London	AI to maximise mobile ad effectiveness
LoyaltyLion	London	Greater London	Data-driven loyalty marketing platform
Lumar	London	Greater London	Technical SEO platform
Lunio	Manchester	North West	Identifies and removes invalid users such as bots, fraudsters & competitor traffic across marketing campaigns
Luscid	London	Greater London	Partnerships insight platform for sports and entertainment
Navigator	London	Greater London	Advanced marketing platform that helps improve digital advertising results through exclusive first-party travel data
Novatiq	Cwmbran	Wales	Monetises first-party intelligence without compromising personal data
NowSignage	Manchester	North West	Digital signage software company
Ometria	London	Greater London	Predictive eCommerce marketing software
Paapi	London	Greater London	Truth-first ad measurement platform
Pathos Communications	London	Greater London	Revolutionary pay-on-results PR model
POCKLA	London	Greater London	Helps businesses create personalised landing pages that convert visitors into customers
Polybox	Newcastle	North East	AI-assisted marketing reports
Precisify	London	Greater London	Executes and optimises investment across video campaigns, mobile app campaigns and influencer marketing
Propello Cloud	Manchester	North West	Reward-driven loyalty platform
Publisher Collective	Bath	North West	Connects brands to audiences and publishers to revenue via global ad platform for games and entertainment communities
Purple	Manchester	North West	Transforming everyday spaces into connected, smarter environments through secure WiFi, data insights and interactive maps
Realeyes	London	Greater London	Uses facial expression data to understand consumer response to online advertising
RealityMine	Manchester	North West	Behavioural data analysis
Relative Insight	Lancaster	North West	Language analysis helping retail brands connect with customers
Revlifter	London	Greater London	AI deals personalisation platform
Reward	London	Greater London	Platform for managing and optimising customer loyalty programmes
Ruler Analytics	Liverpool	North West	Marketing measurement platform analysing multi-touch attribution, impression attribution and marketing mix modelling
SaleCycle	Rainton Bridge	North East	Remarketing tech to increase conversions and recover sales
Silverbullet	London	Greater London	Data-driven customer experience technology
Snicket Labs	York	Yorks & Humber	SaaS tools for video, image and audio content, serving advertising industry. Formerly known as Ad Signal
Snowplow	London	Greater London	Behavioral data platform
SoPost	Newcastle	North East	Online advertising platform allowing companies to offer customers sample products
SoSquared	Manchester	North West	Connects brands with influencers across multiple industries
Squared.io	London	Greater London	Google ads automated for agencies and large advertisers
Stampede	Edinburgh	Scotland	Smart marketing tools for hospitality businesses
StudioSpace	London	Greater London	Global marketplace for finding creative & digital agencies to suit your brief
TGG	Altrincham	North West	Lead generation through Meta and TikTok advertising strategies
The Creative Composite	Manchester	North West	Helps dental professionals attract new patients through full-service marketing tech
The Influence Room	London	Greater London	Influencer marketing platform also providing IT services and consulting
The Insights Family	Manchester	North West	Real-time market intelligence on kids, teens, parents & families
The Revenue Club	Sale	North West	Helps golf clubs grow revenue through dynamic pricing strategies and digital marketing
TrouDigital	Southampton	South East	Digital signage solutions
TruRating	London	Greater London	Real-time ratings on products and services
UNiDAYS	Nottingham	Midlands	Connects brands with students by offering discounts
VIOOH	London	Greater London	Tech platform for out-of-home advertising
Voxpopme	Birmingham	Midlands	Data insights from video
Vyde	London	Greater London	Conversational media connecting consumers with brands
Vypr	Manchester	North West	Product intelligence for testing concepts and collecting actionable insights
WeAre8	London	Greater London	Enables people to be paid - or donate to charity - every time they watch a brand advert
WeArisma	Chelmsford	South East	Influencer marketing platform & analytics
White Label Loyalty	Leeds	Yorks & Humber	Scalable loyalty programmes to improve customer retention and drive revenue
wordnerds	Gateshead	North East	Advanced linguistics and AI to analyse customer feedback
Zymplify	Portstewart	Northern Ireland	Automated marketing platform