It’s time to help decide BusinessCloud’s MarTech 50 ranking for 2025.
The annual ranking celebrates the UK’s most innovative startups, scaleups and established firms creating original technology for marketing and advertising.
We have shortlisted 95 firms for potential inclusion. The final MarTech 50 ranking will be determined by a combination of reader votes and selections from an expert judging panel.
You can cast your vote until 23:59 on Sunday 30th March. Browse the shortlist below and vote for the company you believe to be the most innovative.
The final MarTech 50 ranking will be published online on Monday 14th April.
Subscribe to our daily email tech innovation newsletter via the dropdown below when you vote to be among the first to see the results.
Your vote
MarTech 50 shortlist
| Company | HQ | Region | Description |
|---|---|---|---|
| 51Degrees | Reading | South East | Device detection and geolocation data services |
| Ad Signal | York | Yorks & Humber | SaaS tools for video, image and audio content, serving advertising industry |
| Adimo | Glasgow | Scotland | Integrates with marketing to make it shoppable |
| Adthena | London | Greater London | Search intelligence for marketers |
| AdTonos | London | Greater London | Monetises gaming, podcasts, audiobooks, music and radio streams for publishers |
| Adzact | London | Greater London | Purpose-built B2B ad platform |
| Airship | Sheffield | Yorks & Humber | Hospitality loyalty engine including Toggle automated giftcards |
| Airtime Rewards | Manchester | North West | Rewards shoppers with mobile credit or data |
| AMA | London | Greater London | Delivers millions of personalised audio adverts via integration with streaming services |
| Antavo | London | Greater London | SaaS loyalty technology provider |
| Attest | London | Greater London | Data analytics research platform |
| Audiomob | London | Greater London | Develops in-game audio ads for mobile |
| Bidnamic | Leeds | Yorks & Humber | AI to boost Google Shopping performance |
| Blis | London | Greater London | Location-based programmatic advertising platform |
| Brandbassador | London | Greater London | Ambassador marketing management app for eCommerce brands |
| Brandworkz | London | Greater London | Brand management platform |
| Brave Bison | London | Greater London | Agency collective serving clients with in-house suite of connectable modules |
| Canddi | Manchester | North West | Marketing automation software |
| Capsule CRM | Manchester | North West | Smart online CRM systems |
| Captify | London | Greater London | Consumer search behaviour analysis |
| Cassie | Daresbury | North West | Consent and preference management platform |
| Chattermill | London | Greater London | Real-time customer feedback analytics |
| ClickTech | Nottingham | Midlands | Digital marketing software |
| Cognism | London | Greater London | International sales intelligence provider |
| Coniq | London | Greater London | Customer engagement and loyalty solutions |
| Covatic | Birmingham | Midlands | Empowers media companies to leverage user context data |
| CoverageBook | Brighton | South East | PR reporting tool |
| digitaltravel.io | Liverpool | North West | Changing how travel companies use digital technologies to engage with their customers |
| Digitonic | Glasgow | Scotland | Specialist investor marketing agency using in-house tools |
| Distil.ai | London | Greater London | AI for optimising and measuring marketing and business strategies |
| Dotdigital | London | Greater London | Email marketing automation services provider |
| Dream Agility | Ramsbottom | North West | AI software for optimising presence on Google Ads, Facebook and Microsoft Ads |
| Driftrock | London | Greater London | People-based lead generation software |
| Duel | London | Greater London | Brand advocacy platform |
| Eagle Eye | Guildford | South East | SaaS platform for driving customer acquisition, engagement and loyalty |
| Ecrebo | Reading | South East | Personalised offers at point-of-sale on paper and digital receipts |
| Edited | London | Greater London | Analytics for fashion retailers |
| Gener8 Ads | London | Greater London | Web browser allowing people to control and earn from their online data |
| Good-Loop | Edinburgh | Scotland | Ethical advertising tech for retailers |
| GWI | London | Greater London | Consumer insight data for marketing |
| Harper | Manchester | North West | Automated lead generation software |
| Hertzian | Truro | South West | AI to identify insights from customer feedback |
| Hike SEO | Wibtoft | Midlands | DIY SEO tools |
| Hurree | Belfast | Northern Ireland | Marketing segmentation software |
| Hyble | Edinburgh | Scotland | Point-of-sale marketing technology |
| Illuma Technology | London | Greater London | Improves advertising campaign performance without using personal data |
| InfoSum | Basingstoke | South East | Decentralised marketing infrastructure provider |
| Inspired Thinking Group | Birmingham | Midlands | Creative marketing operations platform |
| IQBlade | Liverpool | North West | Market intelligence platform |
| Jacquard | London | Greater London | AI which helps companies with their marketing language |
| Lead Forensics | London | Greater London | Provides full contact details for website visitors |
| Leaf | Newcastle | North East | Creates growth marketing tools for eCommerce |
| LoopMe | London | Greater London | AI to maximise mobile ad effectiveness |
| LoyaltyLion | London | Greater London | Data-driven loyalty marketing platform |
| Lumar | London | Greater London | Technical SEO platform |
| Lunio | Chorley | North West | Detect & prevent click fraud |
| Luscid | London | Greater London | Partnerships insight platform for sports and entertainment |
| Novatiq | Cwmbran | Wales | Monetises first-party intelligence without compromising personal data |
| Odore | London | Greater London | Harnessing customer experience with digital product sampling |
| Ometria | London | Greater London | Predictive eCommerce marketing software |
| Penny Black | London | Greater London | Delivers personalised marketing for clients' customers when they open their order |
| Polybox | Newcastle | North East | Making manual reconciliation a thing of the past |
| Precise TV | London | Greater London | Helps agencies & brands see return on ad spend through video campaigns on connected platforms |
| Propello Cloud | Manchester | North West | Reward-driven loyalty platform |
| Purple | Oldham | North West | Wi-Fi and location SaaS analytics and marketing tools |
| Realeyes | London | Greater London | Uses facial expression data to understand consumer response to online advertising |
| RealityMine | Manchester | North West | Behavioural data analysis |
| Relative Insight | Lancaster | North West | Language analysis helping retail brands connect with customers |
| Revlifter | London | Greater London | AI deals personalisation platform |
| Ruler Analytics | Liverpool | North West | Marketing analytics company |
| SaleCycle | Rainton Bridge | North East | Remarketing tech to increase conversions and recover sales |
| Snowplow | London | Greater London | Behavioral data platform |
| SoPost | Newcastle | North East | Online advertising platform allowing companies to offer customers sample products |
| SoSquared | Manchester | North West | Influencer marketing tools |
| Squared.io | London | Greater London | Google ads automated for agencies and large advertisers |
| Stampede | Edinburgh | Scotland | Smart marketing tools for hospitality businesses |
| Streetbees | London | Greater London | Global intelligence platform |
| StudioSpace | London | Greater London | Global marketplace for finding creative & digital agencies to suit your brief |
| The Creative Composite Agency | Bury | North West | Specialist inbound marketing for dentists |
| The Influence Room | London | Greater London | Influencer marketing platform also providing IT services and consulting |
| The Insights Family | Manchester | North West | Real-time market intelligence on kids, teens, parents & families |
| TrouDigital | Southampton | South East | Digital signage solutions |
| TruRating | London | Greater London | Real-time ratings on products and services |
| UNiDAYS | Nottingham | Midlands | Connects brands with students by offering discounts |
| Vidsy | London | Greater London | Video advertising production platform and global creator network |
| VIOOH | London | Greater London | Tech platform for out-of-home advertising |
| Voxpopme | Birmingham | Midlands | Data insights from video |
| Vyde | London | Greater London | Conversational media' connecting consumers with brands |
| Vypr | Manchester | North West | Predictive consumer behaviour intelligence |
| WatchMyCompetitor | London | Greater London | Automatic monitoring of competitors, clients, regulators and partners |
| WeAre8 | London | Greater London | Enables people to be paid - or donate to charity - every time they watch a brand advert |
| WeArisma | Chelmsford | South East | Influencer marketing platform & analytics |
| White Label Loyalty | Leeds | Yorks & Humber | Turns bank cards into loyalty cards |
| wordnerds | Gateshead | North East | Advanced linguistics and AI to analyse customer feedback |
| Zymplify | Portstewart | Northern Ireland | Automated marketing platform |