IBM and the All England Lawn Tennis Club have agreed a multi-year renewal of their long-running technology partnership, extending a collaboration that spans more than 36 years.

The renewed agreement will focus on expanding Wimbledon’s global reach and deepening fan engagement through AI-powered digital experiences across its website and mobile app.

IBM’s watsonx technology underpins features such as predictive insights and interactive match tools, which helped drive a 16% increase in digital engagement in 2025.

The partnership has been widely recognised for innovation and will continue to play a central role in shaping Wimbledon’s digital strategy from 2026 onwards.