Published: November 11, 2025 at 1:57 pm
Live from Lisbon, Manchester City CTO Greg Swimer and VTEX chief revenue officer Santiago Naranjo discussed how technology is transforming the fan experience through their new global partnership.
Swimer said the collaboration, announced eight months ago, reflects shared values of innovation, collaboration and expertise, as City expands its digital and physical footprint with new developments around the Etihad.
Among these are the recently announced virtual stadium tour, which gives fans first-hand experience of stepping out onto the pitch.
Naranjo praised the club’s – and Swimer’s- “commitment to putting fans at the centre,” and explained how VTEX’s platform will help to create personalised online journeys for supporters worldwide.